Content recommendation system (Recommendation rows)

Available now

What it is

Personalized recommendation rows that automatically surface the right content for each viewer based on their viewing habits — driving engagement, watch time, and fuller use of the catalog with no manual curation.

How it works

A recommendation row (a recommendation-powered category) fills itself with personalized content per viewer/profile, generated from each viewer’s watch history and behavior.
Recommends only content the viewer has never watched, and refreshes periodically. New see a sensible default of popular content.
Each profile on a shared account gets its own recommendations.
Available on Enterprise accounts.
Decide what content to exclude from recommendations categories to provide polluting them with non-relevant content, e.g. trailers

How to use it

Admin > Content > Categories → create a new category → choose the “Recommendation System powered” type → name it (this becomes the row title) → Save.
Open the Content tab to configure eligible Content types (Video, Movie, Playlist, Series — at least one required) and any Excluded content.

Learn more

Recommendation rows on Vimeo OTT

Watch a demo

Recommendation system demo

‘Coming soon’ placeholder thumbnails

Available now

What it is

Builds anticipation by showing scheduled (future-dated) content as placeholder tiles with a release-date overlay, right in the catalog — no need to tease new releases only through social or email.

How it works

When a video is scheduled for a future release date, a placeholder tile appears automatically with a custom thumbnail, a release-date overlay (e.g. “Coming May 12”), and the title.
Tiles aren’t playable but are clickable, opening a dedicated Coming Soon screen with a blurred thumbnail, the release date, and a “Notify me when it’s available” button.
The overlay and screen are removed automatically when the content goes live.

How to use it

Enable it: Manage > Site > Content tab → Coming soon section → toggle on → Save.
Schedule a video: Content > Videos → select a video → Distribution > Publish → set a future Schedule release date/time → Save.

Learn more

Coming Soon placeholder thumbnails on Vimeo OTT

Watch a demo

Coming Soon demo

Customize the Up Next overlay

Available now

What it is

Lets sellers control when the “Up Next” autoplay overlay appears (for example during end credits, not only at the very end) to support binge-watching and longer viewing sessions.

How it works

The overlay shows the next video’s thumbnail, episode number, and title, with an automatic countdown; viewers can dismiss it anytime.
Configurable at three levels with cascading precedence: site-wide default → collection override → per-video override (per-video wins).
Timing can be set from 5 to 300 seconds before the end of the video. If nothing is set, the overlay appears at the default position. Supported on web, mobile, and TV apps.

How to use it

Site default: Manage > Site > Content tab > Up Next section → set seconds before end → Save.
Collection: Content > Collections → select → Up Next Offset → Save.
Per video: Content > Videos → select → Up Next offset → Save.

Learn more

Customize the Up Next Overlay

Watch a demo

Up Next overlay demo

Notification Center (scheduling panel)

Available now

What it is

A central hub (new Notifications section under Engagement) to create, schedule, target, and track push notifications — instead of manual, real-time-only sends with no visibility into delivery or opens.

How it works

Schedule notifications in advance and link them to a specific category, collection, or video.
Customize the thumbnail, subject, and body, and view all scheduled and sent notifications in one place.

How to use it

Open the Notifications section under Engagement → create a notification → set its content and link → choose to send now or schedule for later.

Learn more

The Notification Center on Vimeo OTT

Watch a demo

Notification Center demo

Notification targeting

Available now

What it is

Send targeted notifications to specific groups instead of blasting everyone, so sellers can reach the right subscribers without fatiguing the rest of the audience.

How it works

Target audience segments such as trial vs. subscribed, billing period, country, or platform.
Built into the Notification Center, so targeting and scheduling work together.

Watch a demo

Notification Center demo

Live event notifications

Available now

What it is

Maximize attendance at scheduled live events by sending reminder alerts to your audience ahead of the event.

How it works

Reminder notifications tied to a scheduled live event prompt subscribers to tune in.
Works alongside the Notification Center, so you can plan event reminders in advance.

Seniority badges

Available now

What it is

The first step in gamifying Vimeo OTT: subscribers automatically earn loyalty badges based on how long they’ve subscribed, displayed publicly as a status signal.

How it works

Subscribers automatically receive a badge reflecting their subscription tenure — no viewer action required.
Badge tiers are defined by minimum/maximum subscription days, and update dynamically as seniority increases.
Displayed in the viewer profile and alongside community activity such as comments, visible to other users.

How to use it

Go to engagement > Badges
Click on Create badge and insert a Name and Description (which will be visible by your viewers). Upload an icon and setup a display rule

Watch a demo

Seniority badges demo

Pinned comments

Available now

What it is

Sellers can pin any comment or reply to the top of a video’s comment section so it stays visible — ideal for announcements, key questions, or recognizing community members.

How it works

Pinned comments stay anchored at the top of the thread regardless of when they were posted.
Only sellers can pin or unpin; viewers can still react and reply. A pin icon and label mark the pinned comment. Web.

How to use it

Open any video’s comment section → click the pin icon next to the comment you want to pin.

Sellers can react to / like comments (Seller Likes)

Available now

What it is

Sellers (site admins) can like or react to viewer comments directly — a lightweight “the creator hearted this” signal that makes viewers feel seen and rewards quality contributions.

How it works

A distinct seller indicator sets a seller’s like apart from a viewer like, and the seller’s profile image appears next to it.
Liked comments are prioritized and surface higher in the thread.
Available on web; set a custom profile image (via Gravatar) so your like shows a personalized avatar.

Learn more

How to add a profile picture

Watch a demo

Seller’s Likes demo

Viewers can react to comments with emojis

Available now

What it is

Viewers (and sellers) can react to any comment or reply with a set of emoji reactions — a familiar, lightweight way to join the conversation without cluttering threads with low-value replies.

How it works

Tap a comment to choose from a reaction set (like, love, laugh, clap, fire, pray, surprise).
Reaction counts are displayed under each comment to show community sentiment; tap the same reaction again to remove it.
Seller reactions are visible to viewers, signaling acknowledgment.

Watch a demo

React to comments demo

Comments prioritized by number of likes

Available now

What it is

Comments with the highest engagement rise to the top, so viewers are more likely to see and join the discussions that interest them.

How it works

Comment threads can be sorted by likes, surfacing the most-liked comments first.
Works together with seller likes, which also boost a comment’s position.

Automatic comment moderation

Available now

What it is

Sellers define a banned word or phrase list once, and the platform automatically blocks matching comments at submission — saving hours of manual policing and protecting the community.

How it works

Comments containing any banned term are rejected at submission and never appear publicly. Applies site-wide across every video, with no per-video setup.
Matching is case-insensitive and works on whole words and phrases. New entries take effect immediately.
The person whose comment is blocked still sees it as posted (it’s hidden only from others), so they’re less likely to try to work around the filter. Works alongside existing flagging and blocking tools.

How to use it

Manage > Site > General → Banned words section → upload a CSV file (one word or phrase per line) → Save.

Learn more

Moderating site comments on Vimeo OTT

Watch a demo

Comment moderation demo

Automatic thumbnail badges / overlays

Available now

What it is

Automatically (and manually) overlay status labels — “New,” “Leaving Soon,” “Top 10,” and more — on content thumbnails across web and branded apps, with no manual updates or external tools.

How it works

Automatic badges are date-based and appear/disappear on their own: New (videos published within a window you set), New Episode (series with a recent episode), and Leaving Soon (videos scheduled for removal within a window).
Manual badges are assigned by the seller: Top 10, Exclusive, Original.
Up to 2 badges per thumbnail at once.
Fully styleable: position, font weight/family, and default/alternative/custom colors, with a live preview.

How to use it

Global look & thresholds: Content > Thumbnail Badges → set position, fonts, colors, and the “New” / “Leaving Soon” day windows.
Enable badges and per-badge styling in Badge Settings.
Assign manual badges: Content > Videos (or Collections) → edit → Thumbnail Badges section under General → select → Save.

Learn more

Thumbnail badges on Vimeo OTT

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