Vimeo’s annual event brought together an amazing roster of creatives, marketers, and filmmakers with an ambitious theme: Creativity favors the bold. More than 15 sessions offered lessons following three criteria to ensure creative success: Be original, be experimental, and be visible.
Watch clips from some of our favorite sessions above, and read the recap below.
6 things we learned at Outside the Frame
1. Creating videos is a lot easier with the right tools
If you want to tell stories and make marketing that truly inspires, there’s no better medium than video. Vimeo’s Lynn Girotto and Zohar Dayan walked us through how video creation can be accessible to anyone with tools like our AI script generator, smart teleprompter, and text-based editing. Creating beautiful, engaging videos is in everyone’s reach — Vimeo brings you the simple, easy-to-use tools you need to make your vision a reality.
2. Rethinking your content strategy can turn existing content into net-new stories
There’s no doubt that content is king — but content distribution is what earns the crown. Ross Simmonds showed us his map for “creating once” and “distributing forever.” We learned to research, create, distribute, and optimize to breathe new life into our content. The bottom line? Don’t be afraid to reuse your content for channel-specific reach.
3. Creativity is a major factor in ROI
Creativity strategist Natalie Nixon explained the creative process as a balance between wonder and rigor. If you can find time for it and harness it, you may find yourself tapping into new revenue streams, efficiency, and growth. It boils down to inquiry, improvisation, and intuition, which Natalie elaborates on beautifully in her session. You don’t want to miss her take on great work as jazz improvisation.
“The through-line between productivity, tech, and meaningful human experience is creativity.”
4. It’s as simple as making work you want to see
Jason Sondock and Simon Davis from the director duo rubberband. talked about their guiding principles, one of which is to make work that they themselves really want to see. It may sound overly simple, but “there’s a lot of power in your own personal taste.” You can’t always predict what other people are going to like, but using yourself as a “barometer” of what’s good is, more often than not, going to lead you in the right direction.
5. AI is the key to unlocking creative potential
AI could 50x your creative output. It’s not something to fear but a development to get excited about and take full advantage of. Caleb and Shelby Ward, the AI storytellers behind Curious Refuge, showed us how the latest AI technology frees people from needing technical skills to make videos — giving you the freedom to become a creative visionary. Make sure you catch their amazing AI trailers and bookmark their AI filmmaking resources.
6. Taking risks can push your creativity even further
When asked about one of the biggest risks she’s taken in her career, Quinta Brunson, the Emmy-award-winning mastermind behind Abbott Elementary, talked about the challenge of making the show for network TV rather than a cable or streaming audience. Pushing herself to write the story and the humor in a network-friendly way that made it accessible to everyone was difficult and risky — but ultimately resulted in a show beloved by many.
