If you’ve been online at all in the last few years, one thing is clear: videos are dominating social media. We’ve talked before about why it’s so important for brands to incorporate social into their video marketing strategies — and we want to make it even easier for you to succeed. That’s why we offer publish-to-social features for users of any tier, which allow you to publish videos as native posts on social, directly from your Vimeo account.
Why it’s awesome
You can now grow your audience and distribute videos across Facebook, YouTube, Pinterest, Twitter, Shopify, and even LinkedIn instantly — and do so with native videos, instead of links. Y’know when numbers move up and to the right? Few things are so sweet after you’ve worked so hard to get that video out the door. That’s why we’ve also got you covered on key social data points. See plays, likes, and comments per channel, side by side, so you can compare what’s working on each platform, and optimize accordingly. And of course, that’s in addition to all the other powerful stats you currently enjoy.
Why we offer this
Above all, we’re a creator-first platform. We know that your business may exist across multiple sites — and we want to help you succeed wherever your videos exist. We believe in empowering creators in this way, and ensuring we remain your independent home for videos — offering you one central location to manage and organize securely, collaborate with your team, and distribute across all your channels.
How it works
Head to your Videos page, click through to a specific video, then hit “Publish to social” in the top right corner. You can post natively to Facebook, Pinterest, YouTube, Twitter, LinkedIn, and even Shopify simultaneously. The first time you post, you’ll need to give Vimeo permission to connect to your social accounts. Then you can enter things like title, description, and privacy settings — and hurrah! Your video is ready to be published on the platforms you choose. To make sure your videos post successfully, you’ll want to adhere to the specifications for each social platform. Be sure to browse Vimeo’s incredible templates, including our LinkedIn video post templates, to get started. After you let your videos loose, you can easily view all your stats from your dashboard, optimize videos based on the data you see per channel, and keep improving your videos over time.
Conclusion
Now it’s extra efficient for Vimeo users of any membership level to publish videos natively on other social platforms, all from their Vimeo account, and see results. As a creator or business owner, it means you can streamline your workflow, understand what’s working across major platforms, and better achieve your goals across this big wide internet.
Share your latest video now
Updated in March 2021 to reflect product experience.
