Update: This feature is available to all Plus, Pro, Business, and Premium plans! AND, you can now publish natively to LinkedIn’s Company Pages, as well as to Facebook, Twitter, and YouTube.
A clear trend has emerged on the internet, and it’s only getting bigger: videos are dominating social media. We’ve talked before about why it’s so important for brands to incorporate social into their video marketing strategies — and we want to make it even easier for you to succeed. That’s why we’re rolling out a new publish-to-social feature, which lets Vimeo Business and Business Live members publish videos as native posts on social, directly from Vimeo.
Why it’s awesome
You can now grow your audience and distribute videos across Facebook and YouTube instantly — and do so with native videos, instead of links. One major benefit of this is that social platforms tend to favor native uploads. Take Facebook. Their current algorithm displays native videos more often than links on the News Feed. And since those videos will auto-play, you’re much more likely to see an increase in viewers and overall engagement.
Y’know when numbers move up and to the right? Few things are so sweet after you’ve worked so hard to get that video out the door. That’s why we’ve also got you covered on key social data points. See plays, likes, and comments per channel, side by side, so you can compare what’s working on each platform, and optimize accordingly. And of course, that’s in addition to all the other powerful stats you currently enjoy.
Why we’re launching this
Above all, we’re a creator-first platform. We know that your business may exist across multiple sites — and we want to help you succeed wherever your videos exist. We believe in empowering creators in this way, and ensuring we remain your independent home for videos — offering you one central location to manage and organize securely, collaborate with your team, and distribute across all your channels. With this rollout, you can better make your full video ecosystem work for you.
How it works
Head to your Videos page, click the Share button for any video, and then choose the “Publish to social” option. For now, you can post natively to Facebook, YouTube, or both simultaneously.
The first time you post, you’ll need to give Vimeo permission to connect to your social accounts. Then you can enter things like title, description, and privacy settings — and hurrah! Your video is ready to be published on the platforms you choose.
To make sure your videos post successfully, you’ll want to adhere to the specifications for each social platform. After you let your videos loose, you can easily view all your stats from your dashboard, optimize videos based on the data you see per channel, and keep improving your videos over time.
Now it’s extra efficient for Vimeo Business and Business Live members to publish videos natively on other social platforms, all from their Vimeo account, and see results. As a creator or business owner, it means you can streamline your workflow, understand what’s working across major platforms, and better achieve your goals across this big wide internet.