A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus. This webinar discusses how to modernize our proposal writing to win in the digital age, using persuasive, attention-grabbing techniques such as calls to action, exceeding expectations, and clearly relevant writing.

Meet your presenter: Lisa Pafe, Vice President (VP) at Lohfeld Consulting Group, CPP APMP Fellow and PMP, has 25+ years’ capture and proposal experience. She is President of the APMP-National Capital Area (NCA) Chapter, and was VP and Speaker Series Chair for 2 years each. She holds a BA from Yale University, MPP from Harvard University, and MIS from The George Washington University. She is a frequent speaker, blogger, and trainer on a wide range of capture and proposal topics.