Pro tips for creating persuasive video commercials online
No degree in advertising or video production? No worries. With Vimeo’s free commercial video maker, anyone can create engaging web video commercials with beautiful visuals. These expert tips and best practices will help you create sales-driving commercials that make a big impression.
Create video commercials that tell a story
The most successful commercials tell a compelling story that helps viewers imagine how your product or service makes their life easier or more enjoyable. So, craft an intriguing story your target customer can relate to and showcase how your product or service can make a difference in their life. Even though web video commercials and TV ads are short – typically 15 or 30 seconds long, sometimes 60 seconds – use the power of visual imagery, text, and voice-overs or dialogue to tell a story with a beginning, middle, and end.
Set a tone that suits your brand
It may be tempting to create the most outrageous or hilarious commercial video you can dream of, but going for the extreme when it’s not a natural fit for your brand is a mistake. Instead, set a tone that suits your brand’s personality. If your brand is quirky and humorous, go all in for the hilarity, but if your brand is typically more subdued and sophisticated, create a commercial video that’s authentic to those traits. Vimeo’s free commercial making app offers tons of easy-to-use editing tools and an unlimited stock library of video clips and images so you can create impactful video commercials online in lockstep with your brand’s identity.
Use a recurring theme to reinforce brand recognition
We’ve come to associate certain characters and themes due to their regular appearances in the company’s commercials and other advertising (think Flo from the Progressive Insurance commercials or the Energizer Bunny). That’s why you should use a recurring theme, like a certain character or storyline, a jingle, or a striking color scheme in your video commercials over time. With Vimeo Create’s commercial creator, you can add music, custom colors, logos, and brand fonts to make your video commercials instantly recognizable.
