A paused fashion and beauty video shows a model with red lips and nails against a sleek, black background. The text on the video reads "Spring Fashion Trends."

Create eye-catching fashion & beauty videos.

Explore Vimeo’s fashion & beauty templates.

How to create glamorous fashion marketing videos.

Get started
  1. Pick a professionally designed template.
    Choose from Vimeo Create’s collection of eye-catching fashion marketing video and beauty product video templates to get started.
  2. Choose from our unlimited stock library.
    Enhance your video with stunning fashion and beauty stock images from Vimeo Create’s unlimited library or add your own clips and images.
  3. Customize colors, fonts, and more.
    Vimeo’s free fashion product video maker offers intuitive editing tools to customize colors and fonts, add captions, and more.
  4. Save and share your fashion and beauty video.
    Vimeo’s beauty product video maker allows you to save and share your fashion video content directly on any platform.

Pro tips for creating stunning fashion and beauty videos.

Creating powerful, eye-catching fashion video content that engages, informs, and entertains doesn’t require a professional video production studio. Follow these expert tips and best practices to create stunning fashion marketing videos and beauty product videos without a big budget or fancy equipment with Vimeo’s free fashion video creator.

The image shows a Vimeo Create video during the creation process for a haircare/beauty brand. The video shows the back of a woman's head to the right. Her hair is elaborately braided. To the left, text on the video reads "New Products - Hydrate & Strengthen."

Start with an objective.

To decide what type of beauty and fashion video content to create, first establish your objective, then consider the type of video that will help you meet your goals. According to Think with Google, most fashion product videos and beauty product videos on YouTube fall into three categories: inspiration, education, and access. 

  • Inspirational fashion and beauty videos typically have a storyline narrative, such as fashion makeovers.
  • Educational videos are more product-focused and include fashion product videos, fashion marketing videos, fashion tips videos, beauty product videos, beauty advice videos, fashion and beauty tutorials. 
  • Access videos have an exclusive or insider vibe, such as behind-the-scenes videos from a fashion show or interviews with popular fashion and beauty influencers.

If you’re promoting fashion and beauty products, educational fashion and beauty videos or fashion and beauty video ads are your best bet. If your goal is to build influence or raise awareness about your fashion and beauty brand, inspirational and access videos are a good choice.

Create on-brand fashion and beauty product videos.

Whether you’re creating a fashion marketing video, beauty product video, explainer or tutorial video, or a behind-the-scenes exclusive, keep it on-brand by adding your logo, customizing fonts and colors, and adding text that’s in line with your brand voice and personality. With Vimeo Create’s free fashion video maker and beauty video editor, you can add captions and text, choose colors and fonts, and more to create beauty and fashion video content that’s perfectly and authentically on-brand.

Start with an attention-grabbing hook and end with a call-to-action.

To get social media users to stop scrolling, your beauty product video or fashion marketing video must grab attention with eye-catching visuals and a compelling hook that entices them to keep watching. Once you’ve captured their attention, keep your video engaging through the end. Finish it off with an irresistible call-to-action so viewers know exactly what they should do next, such as subscribe to your newsletter, visit your website, make a purchase, or sign up for an event. Vimeo Create’s free fashion video maker and beauty video editor offers stunning fashion and beauty templates that you can customize in minutes for a polished video that captivates viewers from start to finish.

Fashion & beauty video frequently asked questions.

  • How do you make a fashion video?
    • Making a fashion product video is easy with Vimeo Create. Choose from our collection of professionally designed fashion product video templates, including fashion marketing video templates, fashion ad templates, and more. Add stunning fashion images from our unlimited stock library to complement your brand aesthetic and create a show-stopping fashion product video that drives engagement on social media.
  • How do you film a beauty video?
  • How do you film a lookbook?
    • A video lookbook is a powerful marketing tool that drives brand awareness for fashion brands on social media. Filming a fashion lookbook is easy with Vimeo Create’s free beauty video editor. Customize your video lookbook with mood-setting background music, seamless transitions, filters, and other effects, and wrap it up with an irresistible call-to-action that drives sales.

Create a fashion & beauty video for free.