Pro tips for creating stunning fashion and beauty videos
Creating powerful, eye-catching fashion video content that engages, informs, and entertains doesn’t require a professional video production studio. Follow these expert tips and best practices to create stunning fashion marketing videos and beauty product videos without a big budget or fancy equipment with Vimeo’s free fashion video creator.
Start with an objective
To decide what type of beauty and fashion video content to create, first establish your objective, then consider the type of video that will help you meet your goals. According to Think with Google, most fashion product videos and beauty product videos on YouTube fall into three categories: inspiration, education, and access.
- Inspirational fashion and beauty videos typically have a storyline narrative, such as fashion makeovers.
- Educational videos are more product-focused and include fashion product videos, fashion marketing videos, fashion tips videos, beauty product videos, beauty advice videos, fashion and beauty tutorials.
- Access videos have an exclusive or insider vibe, such as behind-the-scenes videos from a fashion show or interviews with popular fashion and beauty influencers.
If you’re promoting fashion and beauty products, educational fashion and beauty videos or fashion and beauty video ads are your best bet. If your goal is to build influence or raise awareness about your fashion and beauty brand, inspirational and access videos are a good choice.
Create on-brand fashion and beauty product videos
Whether you’re creating a fashion marketing video, beauty product video, explainer or tutorial video, or a behind-the-scenes exclusive, keep it on-brand by adding your logo, customizing fonts and colors, and adding text that’s in line with your brand voice and personality. With Vimeo Create’s free fashion video maker and beauty video editor, you can add captions and text, choose colors and fonts, and more to create beauty and fashion video content that’s perfectly and authentically on-brand.
Start with an attention-grabbing hook and end with a call-to-action
To get social media users to stop scrolling, your beauty product video or fashion marketing video must grab attention with eye-catching visuals and a compelling hook that entices them to keep watching. Once you’ve captured their attention, keep your video engaging through the end. Finish it off with an irresistible call-to-action so viewers know exactly what they should do next, such as subscribe to your newsletter, visit your website, make a purchase, or sign up for an event. Vimeo Create’s free fashion video maker and beauty video editor offers stunning fashion and beauty templates that you can customize in minutes for a polished video that captivates viewers from start to finish.
