Pro tips for creating on-brand YouTube video outros
A YouTube video outro requires a few elements to effectively entice viewers into action. Use these YouTube outro best practices to create an end screen that does the job every time.
Simplicity is key
Your viewers take in a lot of information when they watch a video to the end. Your outro’s job is not to overwhelm them, but to give viewers a quick snapshot of what to do now they’ve watched your video. Keep your graphics and messaging simple. Vimeo’s free YouTube outro maker includes clean and professional templates to get you started, and they’re entirely customizable.
Show your branding
Speaking of customizable, be sure to tailor your outro to your brand. When you add an outro to a YouTube video that weaves in your brand’s colors, fonts, and personality, your viewers can easily distinguish you from everyone else on YouTube.
Make your CTA relevant
It can be tempting to add the same outro to every YouTube video you’re planning. However, it’s important that your outro’s call-to-action (CTA) is relevant to your video’s goal, like getting more subscribers or generating sales on a product featured in the video. With Vimeo Create’s free YouTube outro maker, you can customize an editable Vimeo Create template. Easily tweak the CTA and other elements to fit each video’s goals.
