Any business owner or entrepreneur will tell you that one of the main challenges of marketing their brand is actually finding the time to make meaningful content. Enter Vimeo Create, a simple, brand-new, easy to use video-creation tool that enables businesses, entrepreneurs, and marketers alike to successfully deploy video at scale.
That means, a business like yours can create professional-quality video in just a few minutes, whenever and wherever you need to. If you’ve never picked up a video camera before, don't wanna learn editing techniques, then you’re in luck. Create was made specifically for you.
Vimeo Create just officially launched but businesses have already taken action. So we went ahead and rounded up our absolute favorites to get you inspired to make some equally awesome videos.
1. Lupii
Lupii makes snack bars made from the small‑but‑mighty lupini bean. Isabelle Steichen and Alexandra Dempster founded Lupii in 2019 with the mission to help people lead more “plantiful” lives. The startup just launched in January and made this product video, perfect for an Insta Story.
Why Lupii uses Vimeo Create: "Video is fantastic and is a great way to engage with people. We’re excited to try Vimeo Create to see what we can do ourselves since as a startup that’s the name of the game.” — Alexandra Dempster, CMO and Co-founder
2. Supermaker
Supermaker is a media company and community designed for startups and creators, founded by Jaime Schmidt, and her partner Chris Cantino. The duo worked with director, Truen Pence to put a fresh spin on short documentaries. In the video, Jaime tells her story: From Schmidt’s Naturals to launching Supermaker to support other makers.
Supermaker used Vimeo Create to make this promo video using clips from the documentary, for the launch of Jaime’s book, Supermaker: Crafting Business on Your Own Terms.
Why Supermaker uses Vimeo Create:
Jaime: “In addition to relying on Vimeo for reviewing and publishing videos, we’re finding Vimeo Create super useful for taking our existing assets and turning them into promo videos.”
Chris: “In a society that tracks social events in real-time, the reach and relevance of content is often related to how fast, and how much, you can execute in the moment. Tools like Vimeo Create help enable that.”
Learn more from Jaime and Chris here.
3. Lot 54 Goods
Lot 54 Goods is an outdoor retail company with a curated selection of high quality goods. It was founded in 2016 by Matthew Linman. Growing up going to his cabin in the Sequoias (On Lot 54), Matthew wanted to take the inspiration that old Lot 54 brought him to get out and instill that into others.
Why Lot 54 Goods uses Vimeo Create: "A tool like Vimeo Create will exponentially help small growing businesses like us because it allows us to diversify our content and keep things fresh for our customer base and potential future customers." —Matthew Linman, Owner
