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Masooma Memon

Masooma Memon is a freelance writer for SaaS and lover of to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel. Connect with her on Twitter at https://twitter.com/inkandcopy. Masooma is a contributing writer. Vimeo commissions pieces from a variety of experts to provide a range of insights to our readers, and the views and opinions expressed here are solely those of the author. All content and any external links are provided for informational purposes only.

Vimeo's resident video production expert shares her strategy for creating instructional online video courses, from idea and script to recording and editing.
Online video tools

A production pro’s playbook for designing and recording an instructional course

Learn how the Employee Communications Lead at Vimeo makes and edits her internal video communications and tailors them to different audiences.
Employee comms

Create Employee Communications Video Messages in 4 steps

Meet Emily and learn how she uses Vimeo to make polished customer-spotlight videos, sales trainings, and interactive case studies.
Marketing

3 ways our customer marketing lead uses Vimeo in her workday

Build shorter, higher impact training content that's curated for each team and department's needs.
Employee comms

How to build a just-in-time training guide

Pro video creators discuss their biggest mistakes, including chasing virality, talking too much or too fast, trying to be perfect, and spending too much on gear before becoming comfortable in front of the camera.
Marketing

6 video marketing mistakes to avoid

Learn how to excite and convert your audience to customers with interactive video features for virtual events, live streaming, and webinars.
Events and live streaming

10 audience engagement strategies for online events

Here’s how to look good on camera when you’re a speaker for a virtual event, presenting at an internal meeting, or joining the Zoom room.
Production

5 Vimeo-approved tips to look good on video (every time!)

Wondering how to look good on Zoom or your next virtual event? Check out our top ten tips to look your best on camera.
Events and live streaming

How to look good on Zoom or any live event

You’d think those Slacks, email threads, and hours of Zoom meetings would be doing wonders for team collaboration...except they're not.
Employee comms

9 ways to use screen-recorded videos to communicate better at work

Tactical steps to create high-converting TikToks that generate brand awareness, grow engagement, and drive sales.
Marketing

TikTok for ecommerce: 10 successful brand strategies

Using long-form videos to create shorter content for different platforms takes more resources than most care to admit. Here's how to tackle it.
Marketing

Video repurposing: How to transform your longer videos into bite-sized content

Learn how to better tailor employee training when and where they need it with just-in-time learning.
Employee comms

When more corporate training isn't the answer

Writing a video script doesn’t have to be a hair-pulling, coffee-chugging experience. Learn how to use AI to generate a polished video script and make your job easier.
Pre-production

AI video script generator: How to create compelling scripts

Discover how to onboard new employees remotely without missing a step! Here are tips and tricks for providing the best possible onboarding experience.
Employee comms

Remote onboarding: how to virtually onboard new employees

Capturing viewer attention is hard enough. Captions increase view time on your videos by 12%! Time to make captions an unskippable step in your workflow.
Marketing

Video captions aren't a nice-to-have for marketers. Here's why

Webinars are a powerful asset in a marketer’s toolkit. Break down the elements of a perfect webinar presentation with this guide.
Events and live streaming

Webinar best practices: How to design, write, and host presentations

Discover tips and a template to write a perfect webinar script and nail your next welcome speech for an engaging live webinar virtual event.
Events and live streaming

How to nail the welcome speech for a webinar

41 best free marketing tools: Ways marketers can do more with low cost solutions
Marketing

41 best free marketing tools: Ways marketers can do more with low cost solutions

Learn how to unlock video livestreaming to create strategies for selling products on TikTok, Facebook, and more with "live shopping" campaigns.
Events and live streaming

How to do live shopping: A livestream selling guide

Here are 4 main benefits of video personalization, plus 9 best practices for using personalized video in your marketing.
Marketing

Bring humanity back into your marketing with personalized video