The Van Gogh Museum is proud to introduce the Beeldbrekers (literally: ‘ReFramers’): a group of bicultural young adults who will draw on their own perspectives and expertise to help the museum become more inclusive, both internally and externally. Within the museum, they represent the world of (Amsterdam’s) young adults, and they will work with the museum to create programmes, events and collaborations that appeal (more directly) to this population group. The Van Gogh Museum aspires to be relevant for everyone and to be a place where everyone feels at home. In this video, that is part of the campaign by VERYRARE Agency, the Beeldbrekers describe themselves and their connection with Van Gogh.
Client: Van Gogh Museum
Program Manager: Martin Van Engel
Coordinator Beeldbrekers: Ghyslaine Tromp
Marketing Advisor: Luzie Louisa Richt
Agency: Very Rare
Creative Director: Cle Gyimah
Director: Tim Ro
Producer: Dina Iakoubova
Co-Producer: Marcel Morcus
Director of Photography: Casper Van Oort
Editor: Eva Krispijn
Color: Qianwei Tong @ Captcha
