We've recently directed this METOD Kitchens spot for IKEA. This is a really fun and challenging project. It took weeks of planning and rehearsals to get the group of talents to synchronise their movements to the beat to create a live human 'Boomerang from Instagram' performance. On-set, each shot is a single take from start to finish.
Credits
Client : IKEA
Agency : BBH
Director: William Chan
1st AD: Gayle Hariff
2nd AD: Eve Tan
Producer: Joshua Tan
AP: Sandra Chong
AP: Kimberley Chia
DOP: Chuck Tham
1st CA: Shah Nasir
2nd CA: Lee Wen Xian
Steadicam Operator: James Hia
Steadicam Assistant: Valerie Sing
Gaffer: Ben Ong
Key Grip: Malik
Best Boy: Francis
Lighting Grips: Dickson Chua, Ben Teaw, Siddiq
Jr Lighting Grips: Shun Rong
Sound Recordist: James Choong
Art Director: Chris Koh
Art Assistant: Grace Koh
Set Builders: Xu Xiaomin, Ng Chin Hock, Pan Zuwang
Stylist: Meredith Lee
Wardrobe Assistant: Lee Xin Ying
Wardrobe Assistant: Nur Haidah
Make-up Artist: Karen Lai
Make-up Assistant: Casey Ling, Christina Wong
PA: Randy Yau
PA: Mak Sin Liang
Post production: Owen Lim
Grading: Adrian Ooi
