To create the animation of the Freeway Ultra guitar switch, we used a combination of 3D modeling and motion graphics techniques. First, a high-resolution 3D model of the guitar switch was created, paying careful attention to detail to ensure that all 26 connections and 6 positions were represented.
Our focus was firmly aligned with conveying the key attributes of the product, which was to allow musicians to "colour" their music using the Freeway Ultra's capabilities. This theme was incorporated through the use of vibrant, light trails that flowed from the switch as it was activated. We also made sure to highlight the key features and benefits of the guitar switch in a more prominent and visually appealing manner, including incorporating detailed and realistic 3D models of the switch and its various components.
Created as a portfolio piece, from an earlier client version, for NSF Controls
