Guide to Twitter video ad specs 2021

Caitland is a content strategist at Vimeo. She's passionate about writing, helping small businesses grow their marketing, very foamy cappuccinos, and her elaborate WFH skincare routine.
Caitland Conley
Everything you need to know about Twitter video specs, ad specs, how to post videos on Twitter, choosing effective Twitter thumbnails, and more.

Twitter is home to 67 million monthly active users in the United States alone. Even more impressive? Twitter discovers most of its trending material organically — in other words, users simply scroll through Twitter feeds and find interesting and shareable video topics.

Still, Twitter has some compelling video statistics worth bragging about. There is no doubt about it — video crushes all forms of shared social media content online. In fact, video tweets on Twitter have 10x more engagement than regular tweets.

Plus, videos are 300% more likely to be retweeted than regular tweets with GIFs and 600% more likely to be retweeted compared to tweets with just photographs.

Let's dive into the specifics of everything you need to know about Twitter video specs, ad specs, how to post videos on Twitter, choosing effective Twitter thumbnails, and more.

Did you know these Twitter stats?

  • Tweets with images generate 150% more retweets.
  • 8 out of 10 of active users access Twitter via their mobile devices.
  • 93% of all video shared on Twitter are viewed on mobile.
  • In-stream video advertisements increase the desire to purchase by 6%.
  • Promoted tweets video save an incredible 50% on cost per engagement.
  • What do users want from video? 51% breaking news, 49% information, 48% viral content, 40% entertainment, and 37% celebrity info.
  • Why do users watch Twitter video? 30% news, 30% entertainment, 30% social, 28% new and interesting things, and 24% viral activity.

What are Twitter's accepted video aspect ratios?

On Twitter, your videos can be anything from 1:2.39 – 2.39:1 in terms of aspect ratio.

How long can Twitter videos be?

Short is the sweet spot on Twitter. A video in your Twitter feed can be as short as 0.5 seconds or as long as 140 seconds (just over 2 minutes long).

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