If your live event is in English but a third of your audience speaks Spanish, Portuguese, or Mandarin, English-only captions turn viewership numbers into a rounding error for those regions.
By the time a webinar recording gets translated captions the next week, the news cycle has moved on and your registrants have already unsubscribed from the follow-up sequence.
Human live-caption vendors exist, but they only cover a handful of languages, cost thousands of dollars per event, and typically require booking weeks in advance.
video views (and counting)
videos uploaded every month
minutes streamed each month
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