A viewer looking for the ten-minute mark of a webinar isn't going to hunt for it in a scrub bar with no signposts. They bounce, ask a colleague, or watch a five-minute recap somewhere else. The long-form asset never gets its second view.
Training videos, product demos, and recorded meetings pay off on the second and third view when someone comes back for a specific segment. Without chapter markers, the video's shelf life ends at first watch.
Skip to 34:22' works in an email if the recipient remembers to seek. A shareable chapter link with the moment already loaded is a different experience: click, land at the timestamp, done.
video views (and counting)
videos uploaded every month
minutes streamed each month
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