Customize video end screens to drive the next click

The end of a video is the highest-intent moment a viewer will spend with your content. Vimeo lets you replace the default post-roll with a custom end screen: a related-video row, a 'Book a demo' CTA in your brand palette, or an email capture form that syncs to your CRM. The viewer converts inside the player instead of bouncing to a suggested feed.
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Why default end screens leak your best conversion moment

  • Suggested videos send viewers away

    The default post-roll on most platforms shows suggested content, often from competitors. The viewer watched your video to the end and then leaves for someone else's feed.

  • No CTA at peak intent

    The last frame of a video is where the viewer is most engaged, and a stock 'related videos' grid ignores it. You spent the whole video building attention and hand it to an algorithm at the end.

  • Every end screen is a one-off

    Building an end screen per video is fine for hero content, but not for a library of 200 explainers. Without presets, the end screen either gets skipped or breaks brand consistency.

A custom video end screen is the single highest-leverage CTA surface in your video program. It shows at 100% attention, on the branded player, at the exact moment the viewer decided to finish. Replacing the default post-roll with a lead form, a demo CTA, or a curated next-video row turns the last five seconds of every video into a conversion point instead of a handoff to a suggested feed.

Design custom end screens with CTAs, related videos, and lead capture

Vimeo's end screen editor sits inside the video's settings alongside the custom player. Add a headline, a CTA button in your brand color, a related-video row, or an email capture form. Position elements on the last frame, set which video plays next, and preview the end screen. Account-wide presets let you save common end screens and apply them to new uploads.
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CTA button with a custom URL

Add a 'Book a demo,' 'Start a trial,' or 'Read the case study' button in your brand palette. The button links to any URL, and click-throughs report in the video analytics dashboard.

Related-video row

Curate the next video the viewer should watch. Pick specific titles from your library instead of an algorithm's guess, so the sequence you designed plays out in order.

Email capture form

Layer a form on the end screen for gated content, newsletter signup, or event registration. Submissions sync to HubSpot, Salesforce, or Marketo, and playback resumes after submit.

Account-wide presets

Save common end screens (product demo CTA, newsletter signup, next-video row) as presets and apply them to new uploads. A library of 200 videos gets consistent end screens without per-video setup.

Track how end screens perform and iterate the next cut

Vimeo's video analytics show completion rate, click-throughs on end screen CTAs, and form submissions per video. Compare CTAs across videos, see which end screens drive the most demo bookings, and iterate the layout. Engagement heatmaps show whether viewers reach the end screen, and HubSpot and Salesforce sync ties submissions to pipeline opportunities.
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End-screen CTA click-through

See click-throughs per CTA per video. A 'Book a demo' button on the end screen reports next to completion rate and video length, so you know which combinations perform.

Form submission analytics

Submissions from end-screen forms report per video with source metadata. Marketing sees which videos deliver the most captures, which content earns its keep in the funnel.

Engagement heatmaps

Heatmaps show whether viewers actually reach the end screen or drop off before. A high drop-off before the last 30 seconds means the end screen isn't getting seen, and the cut needs adjusting.

CRM sync for pipeline attribution

Submissions push to HubSpot, Salesforce, and Marketo with the video source, so revenue attribution ties end-screen conversions to opportunities in the tools sales already uses.

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What a customized end screen does across every video in your library

Custom end screens on every video turn the last five seconds of playback into a curated next step: a CTA, a related video, or a lead form. Account-wide presets keep a 200-video library on brand without per-video setup. Analytics tie click-throughs and form submissions back to specific videos, and CRM sync feeds the pipeline directly, so end screens contribute to revenue like every other channel.

  • Convert at peak intent

    The last frame is where the viewer is most engaged. A CTA in your brand palette on that surface converts better than a mid-page banner or a post-video redirect.

  • Keep viewers in your funnel

    Replace suggested-videos handoffs with your own curated next video or your own conversion action. The viewer stays in your funnel instead of leaving for a competitor's content.

  • Presets across a big library

    Save common end screens as presets and apply to new uploads. A team shipping weekly video keeps end screens consistent without a per-video design cycle.

  • CRM-attributed conversions

    Form submissions sync to HubSpot, Salesforce, and Marketo tagged with the video. Revenue teams see which videos and which end screens produce pipeline, not just clicks.

  • Iterate with heatmaps

    Engagement heatmaps show whether viewers reach the end screen and how the CTA performs. Cut the video tighter or reposition the end screen based on where drop-off actually happens.

  • Related-video sequences

    Curate a video-to-video path (intro to feature deep-dive to case study) with related-video end screens. The viewer moves through a designed sequence instead of a random suggestion.

  • In-player forms

    Layer email capture on the end screen without redirecting off the video. Playback resumes after submit, and the form data flows to your CRM tagged with the video source.

  • Domain-restricted embeds

    Lock the video and its end screen to your approved domains. Even if the embed code is copied, the end-screen CTA only appears on the properties you authorized.

  • Custom player, no ads

    The end screen plays on your branded, ad-free player. No suggested videos, no pre-rolls, no competitor content next to your conversion moment.

How to customize a video end screen in Vimeo

Vimeo's end screen editor runs in the video's settings alongside player customization. Here's the flow from upload to a live end-screen CTA that reports in your analytics.

  1. Step 1

    Upload the video to Vimeo or open an existing video in your workspace. Open Interaction Tools from the video settings and select End Screens.

  2. Step 2

    Pick a template or start blank. Add elements: a CTA button, a related-video row, an email capture form, a headline, and any social links. Position them on the last frame preview.

  3. Step 3

    Apply your brand: logo, color palette for the CTA button, and matching fonts. Save the layout as an account preset if you want to reuse it across the library.

  4. Step 4

    Set the CTA URL, form destination (HubSpot, Salesforce, Marketo, or Vimeo storage), and any related videos to feature. Preview end-to-end playback with the new end screen.

  5. Step 5

    Publish. Copy the embed code, drop it on your marketing page, and watch analytics for click-throughs and form submissions. Iterate the end screen based on what the data shows.
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Find the right plan for you

    Vimeo offers discounts to US-based non-profit organizations and educational institutions. Learn more.

    For more information on feature availability, please reference our pricing page.

    Frequently asked questions about customizing video end screens

    Vimeo's end screen editor supports CTA buttons with custom URLs, a related-video row you curate manually, email capture forms that sync to your CRM, headlines, and social links. Everything renders on the last frame of the video in your brand palette on the ad-free custom player.

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