Having trouble nailing Pinterest’s video ad specs? Let’s talk about everything you need to know to start posting professional videos on Pinterest. 

Oh, you thought Pinterest was only for images? Think again. Videos posted to social media generate about 1200% more shares than both text and image content combined. Pinterest is one of the best places to get your product videos noticed because people are looking to be inspired by new people, places, and new items that can enhance their lifestyle. 

In addition to meeting your ideal customer they’re at on social media, posting videos to Pinterest can help increase your revenue. Customers are more likely to make a purchase online if they’ve seen a video from your brand. People also retain more information about your products and your brand when they watch a video compared to other content. 

So how can you make and optimize Pinterest video advertising that works for your products? Let’s get to it. 

Pinterest at a glance 

Pinterest is a unique platform where people go to be inspired through images and video. Over 367 million people use the platform every month to share ideas for travel, home decor, DIY and so much more. There is a little bit of everything to be found on the site known for its boards that users “Pin” their favorite tips, products, and other interesting things they find in their feed. 

It’s the go-to social media platform for when people are getting ready to start a new project or interested in trying something new. Pinterest users are high intent, and Pinterest helps well-designed Pins get noticed through earned media. If you create eye-catching videos and imagery, your Pin is more likely to be shared and can help boost traffic to your pages or online store. 

Who uses Pinterest?

Who uses Pinterest? Women, foodies, and crafters, for the most part, although Pinterest has seen a huge jump in use from Gen Z men in the last couple of years. Pinterest is also great for people interested in travel, design, and parenting. If your business and products are highly visual, then Pinterest video advertising will be a slam dunk for your brand.

Pinterest supports brands because it relies on user generated content (UGC) to operate. In fact, 80% of Pinterest content is user generated. They have invested in video content creators by providing new ways for users to share video content. The more that people share, the more that the Pinterest community grows, so Pinterest continues to flex its creative muscles.

Pinterest platform specs

When you’re making product videos for Pinterest, it’s important to keep in mind that most of its users are pinning from the mobile app. This mobile trend won’t be going away anytime soon either; the use of mobile devices is expected to increase to 21.5 billion by the year 2025. 

To make sure that all your Pins are optimized for the app, they recommend making videos with aspect ratios of 1:1, 2:3, or 9:16 (most commonly used for vertical video). Any Pins that exceed a ratio of 2:4.2 will get cut off in users’ feeds, so they won’t be able to see your whole pin. This can come across as lazy or unprofessional, so definitely stick to their recommended aspect ratios. Also, it’s important to use vertical videos and images that are great quality and attractive to look at. 

The size specs for video and images are the same, so that can simplify the process when choosing what thumbnails to use for your Pinterest videos. You can upload videos that range from 4 seconds to 15 minutes long, and up to 2GB in size. Some may be able post widescreen videos as well, but this is a paid format which isn’t available to all users. The file types that Pinterest allows for videos are .mp4, .mov, and .m4v. 

When it comes to telling your brand’s story on Pinterest, there are a few things to keep in mind: 

  1. Create a Pin at least once a week so that your followers have a steady stream of content to look forward to. 
  2. Use the Pin scheduling tool so that you can make Pins in advance and plan ahead when it comes to what you want to post. 
  3. Always add a URL to your pin so that users can be taken straight to your product page or website.
  4. Utilize boards to organize your Pins and make sure to use the appropriate key words in the title so that people can more easily discover your boards. 
  5. Use Pin creation tools and official Pinterest partners like Vimeo Create to easily repurpose Pin creative. 

Pinterest ad specs at a glance

  • Video file types: .mp4, .mov, and .m4v
  • Aspect ratios: 1:1, 2:3, or 9:16. Remember – any Pins that exceed a ratio of 2:4.2 will get cut off in users’ feeds
  • Video length: can range from 4 seconds to 15 minutes long
  • Video size: can be up to 2GB in size.

Pinterest ad specs

Video Pins

When creating Pinterest video Pins, you want to choose the right length that explains the details of your product without dragging on too long and losing the attention of your audience. Video ads are most effective when they are around 6-15 seconds long, and other video content gets more views when the length stays between 15 seconds and 1 minute long. 

Many Pinners watch videos with the sound off, so include captions and think about limiting the audio that you use to music. Also choose an eye catching cover image so that users know what your video is about with just one glance. 

Pinterest video ad specs:

  • File types: .mp4, .mov, or .m4v file types
  • Size: 2GB max
  • Video length: 4 seconds to 15 minutes long (we recommend 6-15 seconds for video ads)
  • Text specs: Use up to 100 characters for title text and 500 for description (50-60 will show in feed)
  • Aspect ratio: between 1.91:1 and 1:2 (square 1:1, or vertical 2:3, 4:5, 9:16 is recommended)

Collection Pins 

Collection Pins are ads that combine one large pin with three (or more, up to 24) smaller Pins to make up a collection. The larger, main Pin is called a hero creative, and the smaller Pins are known as secondary creatives.

When a user clicks on a Collection Pin in their feed they’ll be taken to a fullscreen ad experience where they can explore your collection. It’s wise to use video as the hero creative and stick to product images for the secondary creatives. Your video will play on a loop when selected, and the product images will show pricing when selected. 

An important note: collection ads can only be created on your desktop although they are targeted toward mobile app users. 

Video hero creative specs:

  • File type: .mp4, .mov, .m4v
  • File fize 2GB mx
  • Hero creative: 1 per collection
  • Video length: Minimum 4 seconds/maximum 15 minutes
  • Aspect ratio: Between 1.91:1 and 1:2 (square 1:1, or vertical 2:3, 4:5, 9:16 is recommended)

Idea Pins 

Idea Pins, formerly Story Pins, are multi-page Pins for sharing your ideas if you have a business account. These Pins don’t disappear after twenty four hours and will stay on your boards forever. Videos are better than images for the beginning of your Idea Pins, followed by images or other videos. Like your other video Pins, add a text overlay since most watch with their sound off. 

Idea Pins are about telling a story, sharing your personality, and building your following, so there are no links. If you’re looking for direct sales or a call-to-action that sends users straight to your website, Idea Pins might not be the right fit for your goals. However, you can still tag relevant topics so that your Idea Pins reach the right audiences. 

To tell your story in a brand new way, use Vimeo Create to bring your Pins to life. Vimeo create is an official creative Pinterest Partner that helps newbies and experienced editors alike create video ads and social media content to help small businesses build up their brands.

Pinterest specs you need to know

  • Aspect ratio: 9:16
  • Recommended video size for mobile: 1GB
  • Video size: 20 MB max for images and 100 MB max for videos on the web
  • Video length: 1-60 seconds

Pinterest videos we’re loving lately

Take a look at how these three brands are using Vimeo to create some pretty awesome Pinterest videos.

Paw.com

Fun colors, clear messaging, and fun background music bring this Paw.com ad to life. This video ad for Pinterest is a short 13 seconds long, sharing all the important details (like a sweet deal and discount code for pet lovers) in the first three seconds of the ad.

City Beauty

Beauty brand City Beauty created a series of Video Pins utilizing bold text combined with dynamic videos of people using their products. In their Pin on how to maintain healthy, luminous lips, they rely on close ups and unique transitions to draw the viewer in.

Here’s another example of how City Beauty keeps their brand style consistent throughout their Pins.

Shydeia

Shydeia Caldwell is a spirit-led guide and wellness educator helping Black women uncover and embrace their narratives through ancestral healing traditions and well-being practices.

In her Pinterest videos, Shydeia uses text overlay and an interesting mix of colors to show off their personality and attract Pinners to take action to learn more about their products and services.

In addition to being able to make a polished video in 30 minutes or less, Caldwell says, “Vimeo Create solves my work blockers, as it’s a video tool that is easy to navigate and inspires me to expand my creativity.”

Pinterest templates we love

Explore dozens of Pinterest-approved templates on Vimeo Create to get the idea (Pins) flowing.

Each template is professionally-designed, plus fully customizable to meet your branding and style. Swap out placeholder creative for your own product photography. Add your logo, text, or music. Most importantly, spend less time and money making social videos, and more time interacting with and marketing to your target customers. 

Check out some of our favorite Pinterest templates:

Tell a “Before & After” story

Show off how your products can bring real results to customers with this side-by-side template that uses vertical transitions and customizable colors.

Give followers fashion tips 

This fashion-forward video ad template uses funky transitions and bold colors to set the mood. Great for influencers and to boost brand engagement and cultivate a community.

Ask a “Question of the Day” 

This template is great for engaging your audience by asking them a direct question to get their minds on your brand. Reel them in with the modern geometric design, which you can customize for any brand messaging or industry.

Promote your business 

Add your own images or choose from Vimeo Create’s collection to customize this ad template and keep Pinners informed about upcoming sales or new product announcements. 

So what’s next for Pinterest?

Each year, Pinterest makes keen predictions about upcoming trends and what people will be doing in the future based on searches and saved Pins.

Boards with the terms “future me” have increased 165% since 2020 and “future life” boards have increased 265% in the same amount of time. If you’re using Pinterest to show off your products in 2021, you’ll have to consider how your brand will fit into consumers’ future goals and values. 

And lately? Users are ready to travel, interested in renovating their homes and gardens to share with future guests, and they are even planning what outfits they’ll be wearing this wedding season. 

A few final tips before you start Pinning

When creating Pins as a part of your Pinterest marketing strategy, it’s crucial that your brand and your products are the focal point. Here are a few ways to make sure your Pins stand out (in a good way): 

  • Keep the creative simple. Using too much lifestyle imagery and abstract designs can dilute your branding and make it harder for other pinners to recognize your products. 
  • Choose your thumbnail wisely. Make sure to put your logo on every pin or thumbnail that you make, but avoid putting it in the lower right corner — it’ll get covered up by Pinterest’s icons. 
  • Keep text on your Pins concise and scannable. Remember to add text-overlays to both your video and still image Pins as needed. It’s better for a sound-free mobile experience. 
  • Don’t forget to optimize! Make sure your Pins fit the text specs that Pinterest recommends. Use clear titles and descriptions, and don’t forget to include keywords that make it super clear what you’re promoting, selling, or dreaming about.  

Ready to need to take your Pinning to the next level? It’s time to get creative and share your brand with the world. Pinners are just waiting to be inspired by you.

More social media resources for your small business

Make your first Pinterest video Pin.