When it comes to content marketing, your work is often only as good as your ability to plan and prepare. We know it can be hard to keep track of it all — social media-driven holidays like National Pizza Day and World Emoji Day don’t exactly roll off the tongue. But they can be great opportunities to engage with your audience and mine deeper connections with your people.
You have better things to do than dedicate a week to creating and constantly updating a content calendar that encompasses the year’s biggest moments. To help make it easier, we’ve assembled a robust 2021 content calendar that highlights key dates (read: everything from Cyber Monday to Ramadan). Plus, for many of those holidays, we’ve included some easy-to-customize video templates to take the guesswork out of your 2021 content creation.
To get your 2021 content right, all you have to do click the ‘+’ in the bottom right corner of the calendar.
Tips for managing your content calendar
Ready to start planning? We’ve got some tips to start you off on the right foot.
1. Keep it relevant and authentic
There are a ton of upcoming holidays, which means there are just as many opportunities to create new, engaging content. But before you start hatching your plans for celebrating National Fried Chicken Day, think about whether or not a holiday is relevant to your brand. If you’re an eCommerce clothing brand, a foodie-centric post might not be the best fit, but you’ll want to prep your approach to Black Friday plenty early.
2. Don’t overbook yourself
We all know that even the best planning can get derailed by, well, life. Set yourself (and your team) up for success by keeping your content obligations realistic, and only celebrate the holidays you know you have time to create content for. That way, you’ll be able to ensure there’s bandwidth for more timely opportunities.
3. Dedicate a point person
Managing a content calendar should be a team effort, but it’s a good idea to dedicate one person to managing and tracking all the content. This will help centralize communications and should stop things from slipping through the cracks.
4. Vary your content
This tip applies to both the holidays you choose and the way you promote them. Aim to strike a balance between celebrating people-oriented dates like Giving Tuesday with goofier days (National Dessert Day, anyone?) to keep your content well-rounded.
Maybe even more importantly, try to switch up your formats often. You can rotate between creating custom videos, crafting fun blog content, running promotions, and interacting with your audience on social to keep things interesting. Remember: variety is the spice of life — and the secret ingredient to a strong content calendar.