Why say no to video advertising when it feels so good to say yes? Joking aside, video is not only the most successful form of advertising, it’s quickly becoming the way of the future. Simply put: The way in which we consume media is barreling towards video above all.
And as view counts continue to rise, marketers can directly engage with their audiences.
Let’s dive into 5 key ways that video is appealing to growing markets.
1. The numbers don't lie
Online video consumption has routinely been increasing at about 32% year over year. That's not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time.
2. Social media loves video
Video very much is a huge part of the overall growth and popularity of social media online. Not only does social content with native video get up to 48% more views, it's much more likely to be shared. Our Publish to Social feature was made with this in mind, and makes publishing natively across your channels as easy as a click or two.
The marketing benefits of social media are continuing to grow. It's hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. For brands, social media is the long game.
All this to say: Video is the most effective way to further your brand's growth on social.
3. Smartphones love video even more
Along with social media, smartphone is perhaps the other most important contributor to increased video opportunities. Well over 90% of consumers are watching video on their mobile devices these days.
And even despite viewers preference to watch video horizontally (which certainly makes sense!), viewers are also becoming more comfortable with vertical video consumption which was long thought of a drawback for mobile video advertising.
4. Video seriously bumps up email open rates
Email remains the leading way brands engage with their people. But, video is not always factored in to this tried and true marketing strategy. And guess what? It should be.
According to research, just including the word “video” in your subject line increase email open rate by 19%. Video thumbnails are 50% more likely to be clicked through. Takeaway: Let your people know there's a video on the other side of that email.
5. Video ads get results
At the end of the day, for video marketers it's about getting results. Video remains one of the best traffic drivers (up to 300%), product information (with 97% of markets reporting that their users have gained a better understanding of their offerings) and direct purchasing (with 64% of consumers reportedly making purchases directly after watching video ads on social media).
