How City Beauty is making high-quality videos in 5 minutes or less

Camille runs influencer marketing and social partnerships at Vimeo. She enjoys hikes, dogs and spicy margz.
Camille Safadi
The team at City Beauty is tasked with making multiple videos every single day. Here’s how they make that easy with Vimeo Create.

With over 700 5-star reviews on just one of their cult-favorite products, the team at City Beauty knows how to build hype. And for their ever-growing crew of 30+ beauty devotees, the key to their marketing success hinges on their impressive video production. “We make multiple videos a day,” says City Beauty’s Digital Media Buyer Wednesday Almero. “We make video ads ads to expand the reach of our brand.”But video-making often requires time, a resource that’s hard to come by for the small team at City Beauty. That is, of course, until Vimeo Create. Here’s how City Beauty uses the tool to free up workdays and keep video production high.


Driving sales with video

City Beauty prioritizes video throughout their website, which means embedding explainer and demo videos on product pages and at checkout. City Beauty also shares everything from user-friendly videos on IGTV to product announcement and testimonial vids on Pinterest, all designed to humanize their products and highlight their key value props. But in order to maintain their commitment to video content and keep their content fresh, the team needed a better way to make professional videos at scale.


A quicker, simpler video creation tool

Vimeo Create is an end-to-end video solution designed to help teams create more videos in less time than ever before. Which means it’s a tool tailor-made for City Beauty’s business needs. “Vimeo Create is simple and easy to use,” says Wednesday. “With the variety of video templates, Vimeo can help save time throughout the day-to-day workflow by providing creative material and automating the video editing process.” Not only does Vimeo Create help the team make more videos at scale, it also helps inspire the team at City Beauty create new kinds of videos they’ve never made before. “It can take time to come up with various creative ideas and materials,” adds Wednesday. “But with Vimeo, you have a variety of pre-made templates to choose from and get inspired by.”

Vimeo can help save time throughout the day-to-day workflow by providing creative material and automating the video editing process.”
Wednesday Almero, Digital Media Buyer at City Beauty

More video production, less effort

Armed with Vimeo Create, City Beauty has been able to make more videos than ever before. What used to take the team nearly 15 minutes now takes them just two to five minutes, end-to-end. That’s a time save of over 150%!“Having templates to work off of saves a lot of time,” says Wednesday. “All that needs to be changed is the text to make a video that aligns with your story and your brand.”


Try Vimeo Create

More from the Vimeo blog

Hello HUM is saving workflows (and serious $$$) while making more video than ever before thanks to Vimeo Create.

How Hello HUM scaled their video production by 100%

Casca Designs uses Vimeo Create to make in-house video ads that seriously deliver on social.

How Casca Designs drives 6x more social shares with video

Here's how social content manager Carleigh Craparo is using Vimeo Create to scale video production and grow Tappan Collective's social following.

Tappan Collective is reinventing art-buying with video

Founders Rachel Gomez and Fredo Tovar are pros at making dreamy, high-quality video in-house. Here's how they make it happen.

Viva La Bonita is telling their brand story with video

Video is the key to unlocking a larger, more engaged social media following. These Vimeo Create templates make it easy to get started.

5 social media videos to help you build a loyal audience

Here's how the team at Pepper is shifting their business model in the wake of COVID-19 — and helping other small businesses in the process.

Pepper Pantry is delivering groceries for the greater good

Lupii founders Isabelle Steichen and Alexandra Dempster are on a mission to save the planet, one bar at a time.

How this small business is making plant-based snacks for planet-based people

Check out how this solopreneur went from not owning a computer and never making a video in her life to making three videos in one week to promote Dye It Pepper.

How this solopreneur turned her love for tie-dye into a full-time job