Framing and composition

<p>Daniel Hayek worked at Vimeo for many years and maintained the Vimeo Video School series.</p>
Daniel Hayek
Curious about how to set up your video shoots to help tell your story effectively and keep your audience engaged? Here's a little primer on framing and composition to help you out.

Framing and composition is one of the most easy to explain, but difficult to master, topics in video making. In the video below by Caleb Pike, along with Guy Silagi, you get a nice introduction to some of those basic principles. Here are the three main types of shots used in character based storytelling- Full – A full shot shows the entire subject’s body from head to toe. It’s used to give a subject context in their setting. In the video above we see Guy Silagi standing outside on a sidewalk and with that information we can see how he’s physically relating to his surroundings. Full shots are sometimes used as establishing shots. An establishing shot tells you where the story takes place, also known as the setting. Medium – A medium shot shows the subject from about the hips or waist up. It’s useful for a when a subject is conveying information and it still allows you to still see them interacting with their environment. With a medium shot the setting has already been established in prior shots and more emphasis is being placed on the subject. Close – A close shot, also called a close up, focuses on the subject’s face. As noted in the video above, you don’t want to give too much headroom, bring the shot in close to show the head, neck, and a bit of the shoulders. This type of shot places emphasis on the subjects facial expressions to help convey the emotion in a story. If you zoom in even more you can get what’s called an extreme close up. For example, a shot of a subjects’ eyes or mouth will show and emphasize an expression during an important moment. Now that we’ve covered our basic types of shots let’s discuss where on the image frame we place our subject. In the video below by D. Eric Franks we’re introduced to the rule of thirds and are shown several examples of professional movies that utilize it.

Simply put, the rule of thirds is a method of composing your shots. Imagine that your frame has lines running though it, two horizontally, and two vertically. Together these lines divide the frame into 9 squares. Where the lines intersect are points where you want to put your subject. Aesthetically this will make your shots more interesting to the eye. Generally it’s boring to perfectly center your subject, you want them a bit to the left or the right of center. This also applies with horizon lines, don’t center the horizon so it divides the frame into even top and bottom halves. Instead have the horizon run across the lower or upper third of the image frame.

Above is another handy tutorial, by Jayne Whitelock, on the rule of thirds for reference. The rule of thirds is essential in painting, photography, and of course videography. It can take a lot of practice to masterfully apply it but with a little experimentation you’ll catch on and your videos will look better for it. By applying the rule of thirds, along with getting a handle for when to use full, medium, and close shots I have no doubt your videos will blossom into engaging stories that draw in your viewers. Feeling like you’ve mastered the basics? Here are five tips for you to instantly improve your composition like a pro!

Vimeo offers creators tools for video hosting, a text-based video editor, timeline editing features, video graphics capabilities, and an image-to-video converter.

More from the Vimeo blog

Vimeo video player that is ad-free and customizable

Vimeo vs. Gumlet: Which video platform should you choose?

Inspiration lives here

Vimeo Webex integration

How to organize recordings and more using Vimeo’s Webex integration

Vimeo employee communications

12 of the best internal communications platforms for your workforce

Marketers can use screen recordings both in internal communications and their forward-facing customer marketing. Here’s how to crop and edit screen recordings in just a few steps.

How to use screen recordings for video marketing

Here's what true DEI entails, the foundation of building a strong DEI strategy, and tips on making it successful.

How to promote diversity, equity, and inclusion in the workplace

Anthropomorphic wolf gigolos, BDSM, and sleazy films are on hilarious display in Chintis Lundgren's "Toomas Beneath the Valley of the Wild Wolves."

Staff Pick Premiere: "Toomas Beneath the Valley of the Wild Wolves" by Chintis Lundgren

Not sure if video advertising is worth it for your small business? Here's a handful of reasons to make the leap.

Here are 10 reasons why your small business should up its video advertising