For Nicolas Heller — or “New York Nico” as he’s known on Instagrammaking character-driven documentaries on the streets of New York City isn’t just a side hustle. It’s also a specialty offered by his production company, Heller Films.

“Anyone who’s looking for real stories will generally come to us,” Nicolas explains. “Over the years, we’ve worked with a lot of names you might recognize: State Farm, Guinness, Marc Jacobs, Foursquare…”

So how does Nicolas use Vimeo as part of his personal and client-facing workflow? We sat down with him to find out. Watch what he had to say in the video above, then check out one of his favorite Vimeo product features (spoiler alert: it’s our rad review tools).

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