Yeti Cycles makes two things very well: mountain bikes and videos. With eight Staff Picks and more than 30 videos on Vimeo, Yeti has the whole video marketing thing on lock. They also know that working with top-notch filmmakers results in stunning footage and that using Vimeo’s suite of collaboration tools results in a seamless post-production process.
We sat down with Yeti’s Marketing Manager Kyle Rajaneimi to better understand how Yeti consistently puts out elevated content. Check out what he had to say above.
