As the home for exceptional original videos and the people who make them, we have an unflinching belief in the integrity of visual storytelling, including — in some cases — material that may make some viewers uncomfortable. But the truth is that one cannot ignore the naked, the violent, and the swearing when striving to capture the breadth of the human condition. Uncomfortable subjects, even discomfort itself, are essential components of our shared experience, and artists need the freedom to express them.
TL;DR: There are sometimes boobs, blood, and curse words on Vimeo. And other stuff.
Though often essential to artistic expression, so-called "mature content" can be decidedly less essential for certain audiences, such as children, office workers with their computer speakers turned up too loud, and people who"d rather not encounter particular things. To make sure Vimeo remains accessible to all audiences, we"re introducing content ratings, which let viewers know what"s in the video they"re about to watch. All videos on Vimeo will now have a little badge next to their title: "All Audiences," "Mature," or "Not Yet Rated."
This means we"ll ask creators to tell us if there"s nudity, violence, or illegal substances (e.g., plutonium) in their videos, which can still be uploaded to Vimeo as long as they comply with our Guidelines. For those who never upload videos with mature content, it"s easy to mark everything as appropriate for all audiences in your global video settings.
Ratings are just the first step along a path that will make Vimeo more accessible to all audiences. The eventual goal of this project is to create a system that enables viewers to filter out mature content, or opt to see only videos that have been intended for all audiences.
Vimeo will always be the place to find an audience for your original creative work, but sometimes it means giving people a heads up if a face is going to explode or if someone is going to take their jean shorts off. Check out our FAQ for more information.
Explore Vimeo’s offerings beyond content ratings, including tools for creating, editing, hosting content, and video analytics. Elevate your videos with features like music integration, resizing tools, and more.
