Streaming to LinkedIn Live is one of the best ways to reach your followers and connections. But with 645 million LinkedIn members (!), knowing how to create engagement with live streaming on LinkedIn can feel a touch overwhelming. What topics should you cover? How often should you stream? What should your setup look like?
To help answer these pressing questions, we’ve compiled examples from companies of diverse industries, sizes, and technical setups already live streaming on LinkedIn. From small startups to Fortune 100 companies, promotional content to product demos, check out these 16 inspiring examples of businesses live streaming on LinkedIn from around the globe.
And, if you’re keen to try it for yourself, Vimeo has a handy live streaming integration with LinkedIn for all Enterprise and Premium users. We also have incredible LinkedIn video post templates for non-live video content!
1. Hootsuite
Industry: Marketing & Advertising Strategy: Recruiting, demos
Hootsuite uses live streaming to attract job candidates and communicate product updates. Earlier this year, Hootsuite’s sales team shared what it’s like to work for the company to attract applicants for open positions. They also live stream product demos, making updates and launches accessible to the masses in an instant.
We’ve seen impressive engagement and viewer rates, and see it as a key way to reach and communicate authentically with our audience.
2. MIT
Industry: Higher education Strategy: Panels and interviews, promotional content
MIT spotlights emerging faculty research, symposiums, and community programs on LinkedIn Live. One middle school summer program culminated with an out of this world experience — literally — when MIT live streamed astronauts testing student-engineered satellites from the International Space Station.
3. Best Buy
Industry: Retail Strategy: Leadership spotlights
Promoting an annual leadership meeting for store managers, Best Buy held a super quick (less than five minutes) live stream with CEO Corie Barry to talk through her vision for the holiday season. We love the brevity and transparency here of promoting internal communications externally.
4. Vimeo
Industry: Internet Strategy: Industry news and trends
Hi, it’s us. We host a weekly show on LinkedIn called “Working Lunch,” where we sit down with experts in business, tech, and communications to pick their brain in the time it takes to enjoy your midday meal. You can catch all episodes on-demand on our “Working Lunch” Showcase page, too.
5. Nutanix
Industry: Software Strategy: Conferences and events
Nutanix is a software company focused on cloud-based infrastructure technology. While that may sound complicated, their live streamed opening keynote from the .NEXT conference was captivating. (Who knew IT and customer delight had so much overlap?)
6. Gong.io
Industry: Software Strategy: Industry news and trends
Gong.io’s weekly show was inspired by existing content. “We decided to share our popular Gong Labs blog series, add video, and make it interactive,” says Devin Reed, Content Strategy Manager at Gong.io. Their multi-cam setup makes a small space feel bigger, and creates a more engaging viewing experience.
LinkedIn Live’s best benefit is the notification it sends to your followers when you start the stream. It’s a casual tap on the shoulder that says something is happening now. There’s really nothing else like it.
7. Pfizer
Industry: Pharmaceuticals Strategy: Employee spotlights, panels and interviews
Pfizer’s LinkedIn Live streams hit a sweet spot of career-oriented content that’s closely tied to medicine. One recent stream featured a candid interview with a CFO battling cancer, while another highlighted Pfizer’s Chief Patient Officer interviewing patient advocates (a welcomed 180 from traditional leadership interviews).
8. Digital Trends
Industry: Publishing Strategy: Industry news and trends
Digital Trends streams its daily news program, “DT Live,” to LinkedIn. It’s an extensive show that moves at a fast clip to keep the viewer’s attention. “The LinkedIn audience fits in perfectly with our audience,” says Paul Dousett, Director of Audience Development for Digital Trends. “It allows us to reach them, as well as high-level execs across a wide array of tech industries.”
LinkedIn and its live functionality have been vital to us continuing to grow our live efforts.
9. Publicis Media
Industry: Marketing and advertising Strategy: Industry news and trends
Publicis Media hosts a monthly “Trends & Insights Live” series, interviewing marketing experts from major brands and agencies. With their simple set up, easy viewing time (roughly 20 minutes), and thought-provoking questions, it’s no wonder their episodes rack up tens of thousands of views.
10. Facebook
Industry: Internet Strategy: Panels and interviews
As Facebook endeavors to further humanize its brand, it promoted an internal event — Community Week — to its near-5 million LinkedIn followers. The live stream spotlights leaders of its Facebook Resource Groups, and how the company embraces and supports diversity and inclusion.
11. PTZOptics
Industry: Telecommunications Strategy: Promotional content
PTZOptics holds a weekly show talking all things streaming video. Note their simple and effective setup — a table and monitor, flanked by the hosts — as a valuable reminder that you don’t need an elaborate studio to create a welcoming environment.
LinkedIn is currently the best place for professional live streams in the B2B space. Our LinkedIn profile visits have skyrocketed ever since we started live streaming on the platform.
12. PwC Sweden
Industry: Accounting Strategy: Recruiting
Global consulting firm PwC brought LinkedIn Live to its international offices. Check out this casual panel discussion with members of its team in Sweden, where they discuss what it’s like working at PwC and answer questions live from the audience.
13. Microsoft
Industry: Software Strategy: Conferences and events, promotional content
Keynotes from CEO Satya Nadella are popular on Microsoft’s LinkedIn, like this one from the Microsoft Inspire event (preceded by an anthemic rap performance, naturally). Other streams include the Imagine Cup pitch contest at Microsoft Build, and live coverage of its London flagship store opening.
14. Audible
Industry: Internet Strategy: Panels and interviews, promotional content
Audiobook mainstay Audible partnered with author Mel Robbins for an hour-long Q&A on LinkedIn to promote her new book. With thousands of views, it just goes to show that even a simple webcam setup can spark an engaging live stream.
15. Bold Commerce
Industry: Information Technology & Services Strategy: Leadership spotlights
Manitoba-based Bold Commerce launched its “Off the Script” series on LinkedIn Live, interviewing their CTO about life at the company, creating a double-whammy of a leadership spotlight and recruiting content.
16. LinkedIn
Industry: Internet Strategy: Leadership spotlights
Meta? Maybe, but we’d be remiss to not include LinkedIn, which has multiple pages with awesome live streams every week, like “Networking Your Way” on LinkedIn’s Guide to Networking page.
We can view a participant’s professional background, title and location, and provide a helping hand in a personalized and authentic way. Afterwards, analytics help us understand performance, so that we can continue to improve our content.
Feeling inspired? Live streaming to LinkedIn (and other social networks, too) is available for all Vimeo Enterprise and Premium users.
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