TeamEscaladeTexas 2012 kicked off in Dallas with a huge rollout event where celebrities and team leaders drove 19 brand new Cadillac Escalades off the production line and caravanned with a police escort across Dallas to the Dallas Fair Grounds where they presented a very unique press conference. The 6 charities also filmed their P.S.A's that would be voted on and be the centerpiece to the competition.

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Team Escalade Texas - The Journey

Created by 1023media

Cadillac teamed up with 6 charities, 19 celebrities, in 6 cities for Team Escalade Texas. The idea was simple - sharing = awareness & support. The goal was to create a media campaign based around 6 charities who turned into teams. Those charities created…


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Cadillac teamed up with 6 charities, 19 celebrities, in 6 cities for Team Escalade Texas. The idea was simple - sharing = awareness & support. The goal was to create a media campaign based around 6 charities who turned into teams. Those charities created P.S.A. videos and could be voted on at the various Cadillac Facebook pages. Whoever had the most votes after 6 weeks won $150,000 in media coverage provided by Cadillac.

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