Bad Ass Motion Graphics

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  2. Go Lighter, Go Longer.

    A metaphorical exploration of air and the negative space it occupies.

    The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

    See full project here:

    Concept, Design & Direction:

    Nike Europe


    # Uploaded 225K Plays 32 Comments

    As part of their network wide rebrand the good folk at Channel 5 asked us to create a series of continuity bumpers for their schedule.

    A fun part of the rebrand process to be involved with, the brief was to create abstract graphic moments using the new segmented logo that would start and end from the logo’s hero location. After creating a number of exploratory animations the creative directors curated these final versions to develop and deliver.

    Each bumper was created in all of the channel colour ways equaling 56 possible options… each of these options are paired with multiple continuity messages as white type overlaid resulting in countless possible variations!

    # Uploaded
  4. Music: Amplify Dot (feat. Busta Rhymes) - I'm Good [Hucci Remix]

    # Uploaded 7,035 Plays 11 Comments
  5. Under the concept "All that glitters is not gold"

    We made this little exercise, and graphic metafora.
    Stop make the same s... over and over again.

    Bajo el concepto "No todo lo que brilla es oro"

    Hicimos este pequeño ejercicio como metáfora gráfica.
    Paremos de hacer la misma m.... una y otra vez.

    Credits -

    Personal Work

    Production, and Design: BUDA
    Art Director: Dalmiro Buigues
    Animation Director: Martin Dasnoy
    Audio: Toni Leys

    # Uploaded 8,380 Plays 15 Comments

Bad Ass Motion Graphics

EJ Hassenfratz Plus

Inspirational motion graphics pieces that are just bad ass!

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