Tendril created a series of interactive films for Deloitte to showcase their CypherSphere product, a service that offers protection against cyber threats.The experience puts you in the shoes of an individual who is experiencing a cyberattack, then walks you through the solutions and integrations that would resolve and proactively protect against future attacks. There were five scenario walkthroughs: from a simple phishing scam to a more complex multi-pronged approach.
Visually, the biggest challenge was making the “invisible” visible. Our visual language needed to be faithful to the complex mechanisms at work, while balancing design and UX best practices. The result was an impressive elevation of the product branding, intersected with animated and three-dimensional visual metaphors that guides the viewer from uncertainty to resolution.
The output was integrated into a series of interactive touchscreens for Deloitte at the RSA Conference. Its seamlessness and clarity made a lovely invitation for anyone to learn more about staying safe—perfect for a sector that’s as dense and lacking in universal literacy as cybersecurity.
3D animation "The kitchen" by Blansable. The aim of this animation is to represent different compositions and 3D elements in a precise and very satisfying artistic direction, and to vary the ideas as much as possible, with a high proportion of fast movements. I hope you enjoyed it!
Here is the Behance of the project with more details :
Eight (!) years have passed since my last reel! This is a nostalgia pack + a bunch of excitement with the new stuff. Enjoy! And check more projects in details at henriquebarone.com
Music: Hank Levy - Whiplash (Whiplash's soundtrack)
72andSunny approached Frame to develop a series of short films to highlight the many features of the brand new UA Flow Velociti Wind Running Shoes, from American footwear and sporting apparel giant Under Armour.
The product itself is the culmination of the company’s groundbreaking R&D - featuring the lightweight Warp™ upper, the long lasting cushioning of the one-piece Flow midsole which has eliminated the need for a rubber outsole.
In close collaboration with the great creative minds at 72andSunny, Frame created a series of CG sequences that visualise the sensation of SPEED, FLOW, LIGHTNESS & FLEXIBILITY. From these four concepts, a series of short motion clips and key print visuals were produced in order to provide an immersive customer experience at the company’s new flagship stores.
A combination of typography and pure CG, the resulting films can be seen on the UA site, its various SoMe channels and on screens of all shapes and sizes at UA flagship stores globally.
