Part of a trailer and film campaign, Sourced By George, this films looks at the pioneering use of 'Lean manufacturing' processes in a Bangladesh textile factory. Other films cover 'Women's Empowerment' and 'Hope School & Training Centre'. Distribution is through Asda / George owned channels, Asda's 'Responsible Retail Programme' (training + events), and the George 'Back to School' Magalog + Asda magazine editorial (2 million copies each).
Part of a 2013 series of films for the Sourced By George initiative, in partnership with Freuds. George opened their first school in Bangladesh, providing education to over 200 children in the local community. The school also provides initiatives for parents, including health awareness evenings,and vocational training centres for adults specialising in spoken English, IT skills, craft making and sewing.
Part of a series of films for the Sourced By George campaign. Providing a crèche facility is the law in Bangladesh, but many are inadequate.George works with Phulki, a non-governmental organisation that trains staff to run its factory crèches. In 2012, George launched another training initiative that helps employees gain new skills that can lead to promotion and higher salaries.
Featuring Paul Smith and his latest men's fashion show in Paris, this Coast film is being screened in the Design Museum's "Hello My Name is Paul Smith" Exhibition (currently on global tour). In partnership with Sony, it demonstrates the colour, detail and contrast of the Sony 4K TV experience. "When I saw the film I was blown away...I felt like I could put my hand into the set of the show...Brilliant" (Paul Smith). The trailer and film assets run on Sony, Paul Smith and Design Museum's owned & earned channels.