Vimeo vs ON24: which video platform should you choose?

Vimeo and ON24 are two niche video platforms that serve varying aspects of video content creation and presentation. Both platforms can be used for live streaming and virtual events, but they have different core features, functionality, and target audience. So, if you’re a marketer, a content creator, or part of a team in need of efficient collaboration and communication tools, when you understand the key differences between Vimeo and ON24, you’ll be able to choose the right video platform for your needs.

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What is the difference between Vimeo and ON24?

Both platforms have strong live streaming and virtual event capabilities. ON24 offers a fully integrated engagement platform that embraces personalized engagement, powerful analytics, and lead nurturing. But if you want a comprehensive video platform that shines in video production and editing, Vimeo is perfect for no-fuss branded video and virtual event creation. Let’s compare the two options to see which live streaming and virtual event platform comes out on top.

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Vimeo vs ON24: quick comparison

If you’re in the market for a video tool that can produce and edit videos, engage your audience, and help you collaborate with your team and repurpose your content, this comparison table shows how Vimeo stacks up compared to ON24. 

Live streaming and virtual event software comparison: Vimeo vs ON24

Live streaming and virtual event software simplifies broadcasting live and pre-recorded events to a global audience. Vimeo and ON24 each have various features that enable live streams and a variety of virtual events.

Vimeo live stream and virtual event platform overview

You can host a few different types of virtual events with Vimeo (depending on your plan) — live broadcasts, webinars, and Vimeo Venues. Each type of virtual event comes with powerful features and capabilities. They give you the flexibility and freedom to organize various events, be it events like conferences, fireside chats, virtual summits, panel discussions, and others, based on the interest of your business. Vimeo is an all-in-one virtual event platform that provides you with everything you need to create and manage engaging events, from registration to post-event marketing.

• Browser-based production studio. Setting up and managing virtual events is quick and easy with Vimeo’s browser-based production studio. With our user-friendly interface, you can create registration forms, choose a language, schedule the start date and time, configure security and privacy settings, and manage every detail of the virtual event experience. You can even configure, conduct, and manage live streams from your smartphone with our Android and iPhone apps.
• Reliable, high-quality streaming. Vimeo offers streaming in 720p and 1080p, and uses adaptive bitrate technology to maintain the best possible video quality for your viewers based on their internet connection. Stream health monitoring tools also notify you when a potential problem exists. Backup streams can also be configured to ensure a seamless, uninterrupted experience for live streams and virtual events if you’re on a Vimeo Enterprise plan.
• Simulcast to social platforms. Simulcast your live streams and virtual events to popular social platforms such as YouTube, Facebook, X, LinkedIn, and more with Vimeo to ensure you reach your audience where they spend their time. With an Advanced or higher plan, you can also embed the live video player on your website for the maximum audience outreach.
• Event analytics. Vimeo’s virtual event platform provides various metrics to evaluate how successful your event was, from live viewer count to a peak viewer count throughout the event, average watch time, and total watch time. You can also monitor attendance and registration for each individual. If you have an Enterprise plan, for interactive videos you can monitor metrics like hotspot interactions, clicks and touches, and clickouts from a hotspot or overlay.
• CRM integration. Vimeo integrates seamlessly with leading CRMs and top marketing automation applications (Hubspot, Marketo, Mailchimp, and Constant Contact, to name a few). Advanced Plan users have access to most integrations, while Enterprise Plan users can access all integrations. Depending on your CRM and plan, you can sync everything from event registration forms to lead generation data, analytics, etc. These integrations also help you create branded registration forms, automate event invites and reminders, and nurture attendees post-event.

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On24 Go Live streaming and virtual events overview

You can host virtual events with the ON24 Go Live solution with minimal effort. It connects multi-session live streams, keynotes, networking, and breakout sessions. The platform features event agenda setup, the ability to showcase speakers and host exhibit halls, and allows attendees to interact through live chats and breakout rooms.

• Backend production and management tools. ON24 lets you stream dynamic virtual events along with the tools to operate keynotes, breakout sessions, webinars, exhibit halls, sponsor areas, and networking lounges. ON24 Go Live offers a green room for presenters and moderators, multiple speaker sessions, and chat interaction with attendees.
• Customized registration pages and form builder. ON24 Go Live allows you to create entirely custom registration pages with a form builder that incorporates aspects such as branding, promotional videos, abstracts, and speaker bios. You can configure an in-app signup form or direct users to third-party signup services.
• Event analytics. Capture detailed analytics on registrants, event activity, and attendee engagement with ON24 Go Live. Get integrated first-party data with ON24 Intelligence, — which offers a unified attendee profile that travels with your audience members across ON24 platforms, all managed through one dashboard.
• Engaging experiences. Keep your audience connected with speakers, teams, and peers throughout the event with ON24 Go Live. With more than 20 conversion and engagement tools, you can activate your audience and develop an interactive and multi-session event experience. Incorporate features like chat, polls, and breakout sessions and encourage participants to interact through group chat, video chat, and networking lounges.

Webinar software comparison: Vimeo vs ON24

Webinars are incredible marketing tools for brands and businesses, but it isn’t easy to get people to notice you. Vimeo and ON24 both provide useful features to simplify the production of your webinars and create engaging experiences for your webinar audiences.

Vimeo webinar platform overview

With Vimeo, marketers can easily host live, pre-recorded, or hybrid webinars, both for internal communications (including onboarding, training, etc.) and external communications (including thought leadership, panel discussions, etc.). Automated workflows, a simple production studio, AI-enabled script generation, teleprompter tools, and customizable templates empower brands and marketers to create professional webinars without prior experience. Marketers can effectively follow up on leads and optimize their strategy post-event, thanks to viewer- and event-level analytics and marketing automation integrations.

• Host live or pre-recorded webinars. With Vimeo’s webinar platform, you can broadcast live, pre-schedule, or play back pre-recorded videos — creating a stream your audience can experience like it’s live. You can also host hybrid webinars, with both live and pre-recorded portions.
• Edit and repurpose your webinar content. With Vimeo’s powerful video editing tools, you can quickly add chapters, make bite-sized clips, and even create GIFs from your webinar. Depending on your plan, you can even use AI tools to translate your webinar into multiple languages, edit videos from the text transcript format, and generate summaries, highlight reels, and plenty of other assets to help you make the most of your marketing effort in terms of impact and ROI.
• Custom branding. With Vimeo, you can fully customize your webinars by using your brand colors, logo, and custom graphics for branding throughout the experience. Plus, you can create lower-thirds to introduce the speaker or communicate other important info in your webinar.
• Webinar presentation templates. With a variety of pre-made webinar templates — fireside chats, panel discussions, thought leadership, etc. — it’s easy for anyone to produce high-quality webinars with Vimeo, from webinar newbies to those with years of experience hosting webinars. Moreover, Vimeo has a huge library of webinar invitation and signup templates to facilitate the entire setup.

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ON24 webinar overview

ON24 provides personalized content hubs that keep your audience engaged through on-demand webinars and multimedia assets. ON24 is similar to Vimeo in that it lets marketers build wholly branded, customized webinar experiences. Their audience engagement tools, including surveys, Q&A, and related content, allow real-time interactivity to qualify leads and speed up the buyer’s journey.

• Audience engagement tools. Harness ON24’s powerful Conversion and Engagement Tools to capture audiences in the moment with surveys, Q&A, and other relevant offerings. Relevant content, including product collateral, presentations, and landing pages, can also be offered.
• Customization and design elements. ON24’s customization and design features allow you to preserve a uniform brand identity across all its virtual events and webinars. You can personalize the webinar console background, engagement tool icons, and the window stylings.
• Conversion tools. ON24 Conversion Tools include a range of CTAs (calls to action), from Contact Us to Book Meeting, Request Demo, and Start Free Trial so your audience can signal how they want to learn more.
• CRM integrations. Similar to Vimeo, ON24 also integrates with top CRM platforms so you can easily sync up event analytics data to inform your sales and marketing teams on how to continue nurturing leads.

AI video features comparison: Vimeo vs On24

The AI tools offered by Vimeo and ON24 are powerful but not the same. Vimeo has an AI script generator along with a built-in teleprompter to expedite the video-creation process, while ON24 has AI-powered tools for curating personalized experiences throughout the buyer’s journey.

Vimeo AI video tools

Simplifying one-take video creation and scalable video production is possible with the help of Vimeo’s AI tools. With our AI editing tools, you can make your videos shine in just a few minutes.

• One-take video creation. Users on a Vimeo Standard Plan can leverage AI to quickly generate complete video scripts — all you need to provide is a short description. Present your script like a pro with our built-in teleprompter, which will allow you to deliver your script perfectly smoothly with no errors or hiccups.
• Text-based video editor. With our text-based video editor, Vimeo makes it simple to edit video as though you’re editing a text document. To edit your video instantly, just select and delete filler words or errors from the transcript.
• AI-generated highlight reels. Enterprise Plan users can take advantage of Vimeo AI to automatically choose the best clips and generate powerful highlight reels and event recaps — increasing the chances of extending your reach and making sure to foster additional signups in the future.
• AI-generated video details. You can save time with Vimeo on Advanced and Enterprise Plans, as Vimeo AI can automatically suggest key video details like a title, tags, chapters, and a description.
• AI dubbing. Vimeo AI can perfectly mimic your voice so you can create videos in a foreign language with audio that sounds just like you. (This is a feature that’s available only to select Enterprise users.)

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On24 AI video tools

ON24’s AI video tools focus on personalization. It provides generative AI tools to repurpose videos into additional content assets and analytics to track the audience journey as they navigate your resources. ON24 also has an AI-powered copywriter that can be used to automate the writing of video summaries, emails, subject lines, etc.

• AI-driven personalization. Create audience segments by persona, industry, engagement level, and more with ON24. From calls to action to relevant content and personalized messaging, you can tailor it all for each segment across your ON24 webinars, content hubs, or landing pages.
• Customer journey analytics. ON24 tracks audience interactions through different types of experiences, providing a complete engagement profile on both the prospect and account level.
• AI-assisted copywriting. With just a few prompts, ON24’s AI-powered copywriter, SmartText, can generate engaging abstracts, emails, and subject lines.
• AI-generated content assets. ON24’s generative AI automatically converts event presentations into multiple content assets, such as AI-generated transcripts, ebooks, and blogs. You can also pull video snippets based on audience interactions and share these assets in content hubs and landing pages.

Which video streaming and events platform is best for you, Vimeo or On24?

Vimeo focuses more on video production, editing, and branding, while ON24 has more options for personalized engagement and lead nurturing. ON24 offers personalized calls-to-action, content hubs, conversion-focused experiences, and analytics that track audiences in a detailed fashion.

But Vimeo boasts an intuitive, browser-based production studio, customizable branding, high-quality streaming, and the option to simulcast to social platforms, making it well-suited for organized, efficient video production and distribution. For marketers seeking a streamlined, scalable video production solution, Vimeo is the clear standout given its strong video creation functionality, powered by AI-based scripts, video editing, and customization capabilities.

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