Nobody has time to scrub a 60-minute webinar looking for the three quotable moments. The recording gets uploaded once, watched by 200 people live, and archived forever.
The quote you want is in 16:9 and social needs 9:16 and 1:1. Reformatting each clip in a desktop editor for LinkedIn, TikTok, Instagram, and Shorts adds an hour per clip.
Social clips need captions burned in and brand elements applied. Doing it manually per clip means each clip takes half an hour, so the team ships one or two, not fifteen.
video views (and counting)
videos uploaded every month
minutes streamed each month
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