Teams end up encoding review status in filenames like 'client_v3_APPROVED_final_FINAL.mov' because there is no first-class status field on the video itself.
The marketing team calls a field 'campaign,' sales calls it 'deal,' and L&D calls it 'course.' Reporting across teams becomes impossible without a normalization pass.
Without an explicit status, reviewers open a video not knowing whether it is a rough cut, a client-ready draft, or already approved. Time gets wasted on the wrong kind of feedback.
video views (and counting)
videos uploaded every month
minutes streamed each month
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