MOV plays natively on macOS and iOS, but Windows and Android often need QuickTime, VLC, or a codec pack to open a .mov. Send a raw MOV to a Windows-heavy team and the responses will be about codecs before they are about your video.
A raw .mov out of an iPhone or a Final Cut Pro export carries a lot of container overhead. The same content in an H.264 MP4 is usually much smaller, which means faster uploads, smaller Slack attachments, and lower storage cost.
Some browsers play a .mov file directly and some do not. MP4 is the safer default for web embeds, email previews, and cross-device sharing, especially if you do not know what device the viewer is on.
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