Add clickable links inside a video to drive action

Vimeo's interactive video adds clickable hotspots, in-player CTAs, and time-triggered actions inside your video so viewers convert without leaving playback. Track every click by timestamp, sync form submissions to your CRM, and pick up the click-through data alongside every other engagement metric in one workspace.
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Sending viewers off to a landing page kills your click-through

  • The CTA sits below the fold

    Your button lives beneath the video, so a viewer engaged in the last 10 seconds has to scroll past the credits to find the click. Half of them close the tab instead.

  • A separate landing page adds a step

    Send the viewer to another URL and you add a page load, a form scan, and an attention gap. Every extra step drops your conversion rate.

  • Attribution stops at the click

    Once the viewer leaves the player, you lose the timestamp. You know they clicked; you don't know which moment in your video actually moved them.

Clickable links inside the video keep the viewer in flow. A CTA card at 0:47, an end-screen with two options, a hotspot on the product shot at 1:15: each one lets a viewer act on the exact frame that convinced them. Vimeo's interactive layer places those clickable moments inside the player, tracks the clicks by timestamp, and hands the data to your CRM so your marketing team can attribute revenue to the frame that drove it.

Place clickable CTAs and hotspots at the moments viewers are ready

Vimeo's interactive player supports clickable hotspots on any frame element, time-triggered CTA cards, and end screens with multiple destinations. Configure a hotspot on the product shot at 1:15, drop a 'Book a demo' card at 2:30, and close with an end screen offering three next steps. Every click routes to your URL, form, or calendar without leaving the player.
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Clickable hotspots

Add clickable points to any video element, from a product shot to a person on screen. Viewers click through to your page without pausing playback.

Time-triggered CTA cards

Set a CTA to appear at 0:47, 2:15, or wherever the story peaks. The card sits inside the player so your viewer can click without scrolling.

End-screen destinations

Replace the default end card with two or three CTAs of your own: 'Book a demo,' 'Watch next,' 'Read the case study.' No YouTube-style suggested videos.

In-player email capture

For gated CTAs, an in-player email form captures a lead without a landing page trip. Submissions flow straight into your CRM.

Track every click by timestamp and route submissions into your CRM

Every click on a hotspot, CTA card, or end-screen destination gets logged with the timestamp inside your video. Combined with engagement heatmaps and drop-off analytics, your team sees which moments drive action and which get skipped. In-player form submissions sync directly to HubSpot, Salesforce, and Marketo so your sales team picks up the lead with the exact frame that converted attached.
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Click analytics by timestamp

Every CTA click is logged with the second of playback it fired at. Your team sees which frame drives action across every viewer session.

Engagement heatmaps

See where viewers rewatch, where they scrub, and where they drop off. Layer clicks on top and you know exactly which moment converts.

HubSpot and Salesforce sync

Form submissions from in-player capture flow into HubSpot or Salesforce automatically. Sales picks up leads without a manual export.

Marketo and GA4 integrations

For paid-media attribution, GA4 receives video events and Marketo receives lead submissions so your campaign dashboards reflect video-driven revenue.

Trusted by marketers, businesses, and video pros around the globe

  • 100+ billion

    video views (and counting)

  • 7+ million

    videos uploaded every month

  • 4+ billion

    minutes streamed each month

Why clickable links inside your video beat a landing-page redirect

In-player clicks keep your viewer inside the story. A CTA card at the peak moment converts because the viewer never leaves the frame that convinced them. Timestamp-level analytics tell your team which moment mattered, CRM sync routes the lead to sales without a manual export, and playback resumes after form submission so the engagement isn't broken by the conversion.

  • Higher click-through

    In-player CTAs sit where the viewer's attention already is. Click-through rates on in-player CTAs typically outperform below-the-fold buttons.

  • Frame-level attribution

    Your marketing team knows the exact second that drove the click. Iterate the next video with that timestamp in mind.

  • No landing-page detour

    The viewer books a demo or submits an email without a new page load. Every step you remove reduces drop-off between engagement and action.

  • Playback resumes after submission

    If a viewer submits the form mid-video, the player resumes playback after submission, so the engagement isn't broken by the conversion.

  • Ad-free player

    No pre-roll, no mid-roll, no suggested videos on end screens. Your CTA is the only thing competing for the viewer's next action.

  • CRM-ready lead capture

    In-player forms sync to HubSpot, Salesforce, and Marketo. Every submission carries the video title and the timestamp of the click.

  • GA4 event tracking

    Video plays, pauses, CTA clicks, and completion all fire as GA4 events. Your analytics team owns the full engagement funnel in one place.

  • Chapters for long-form

    For 10-minute demos and product walkthroughs, chapters let a viewer jump to the section that matters. Each chapter can carry its own CTA.

  • Branded player

    Your logo, colors, and control layout on every embed. Clickable links inside the video stay consistent with your brand across every campaign.

How to add clickable links inside your video with Vimeo

Adding clickable CTAs to a Vimeo video takes a few minutes in the interactive panel. Here's the flow.

  1. Step 1

    Upload your video to Vimeo or pick an existing one from your library. Open the interactive editor from the video settings.

  2. Step 2

    Add a CTA card, hotspot, or end-screen destination. Set the destination URL, the label, and the timestamp or trigger element.

  3. Step 3

    Configure your CRM sync: connect HubSpot, Salesforce, or Marketo so form submissions route to the right pipeline with the video title attached.

  4. Step 4

    Publish and embed. Your video plays on your marketing site, in email, or on a landing page with every clickable link and analytics tag active.
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Find the right plan for you

    Vimeo offers discounts to US-based non-profit organizations and educational institutions. Learn more.

    For more information on feature availability, please reference our pricing page.

    Frequently asked questions about clickable links inside video

    Vimeo supports clickable hotspots on any frame element, time-triggered CTA cards, in-player email capture forms, and end-screen destinations with multiple options. Each element carries a destination URL and a timestamp, and every click is logged for analytics.

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