The email lands with 'the shot at around 45 seconds needs more air.' The editor spends the first hour of the revision figuring out which shot the client meant, which cut had it, and whether the timing was 45 seconds or 55.
v1, v2, v2-final, v2-FINAL-client-notes, v3. The wrong file gets sent to the wrong reviewer, notes reconcile across three different versions, and the finish gets pushed a day.
The shareable link the client forwarded to their marketing lead is now on a third team's screen, and the unreleased cut is one screenshot away from a public reveal. Every review round is a controlled exposure with no controls.
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