White label live streaming platform that's all your brand

Run live streams on a fully branded player, your own domain, and branded apps for iOS, Android, Apple TV, Roku, and Fire TV. No Vimeo logo in the corner, no platform ads, no suggested content from competitors. Vimeo's white label live streaming platform powers broadcasters, sports leagues, ministries, media companies, and any brand that wants live video without the third-party watermark.
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You're in great company

Why consumer live streaming platforms undermine your brand

  • The platform's brand outshines yours

    The player carries a platform logo. The end card suggests a competitor's stream. Every viewer leaves the broadcast associating the platform, not your brand, with the content they just watched.

  • Ads run over your production

    Consumer platforms monetize your audience with ads over your production values. The audience your live show worked to build gets shown a mid-roll for a competitor's product mid-broadcast.

  • Connected-TV apps are a separate project

    Reaching viewers on Apple TV, Roku, and Fire TV usually means a custom app development project. Six months and a large budget later, the connected-TV app ships, and it needs a separate content management workflow.

A brand running live streams as a product, whether that is a sports league, a religious broadcaster, a media company, or a training network, needs the live stream to feel like part of the brand end to end. Player branding, custom domain, connected-TV apps, and analytics all point back to the same brand. White label platforms replace six vendor projects with one that ships every surface without a Vimeo logo anywhere the viewer sees.

White label live streaming with branded player and OTT apps

Vimeo's white label live streaming runs your streams on a fully branded player with custom colors, controls, end screens, and your logo, on a custom domain you point at the platform. Branded apps for iOS, Android, Apple TV, Roku, and Fire TV are part of Vimeo OTT, so a subscriber's login unlocks the same live stream across web, phone, and TV without a separate app project on your end.
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Fully branded player

Custom colors, custom controls, custom end cards, and your logo. No Vimeo watermark, no third-party player chrome. The viewer sees your brand from the play button forward.

Custom domain

Point your own domain at the platform. Your live stream lives at yourbrand.com/live rather than a Vimeo subdomain, so the URL bar carries your brand alongside the player.

Branded CTV apps

iOS, Android, Apple TV, Roku, and Fire TV apps carry your brand end to end. Ship a connected-TV live stream without a six-month app development project on your engineering roadmap.

Ad-free playback

No pre-roll, no mid-roll, no suggested-content overlay pointing at a competitor. The stream plays and ends on your brand's next call to action, whether that is subscribe, donate, or a next event.

Multi-camera production and simulcast on your terms

If the primary encoder fails mid-broadcast, automatic failover keeps the stream running on the backup, which is the difference between a recoverable issue and a public technical incident in front of a paying audience. Multi-camera browser production or encoder ingest over RTMPS and SRT gives every broadcast a produced look, and simulcast to LinkedIn, YouTube, and partners extends reach.
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Multi-camera browser studio

Switch between speaker cameras, screen share, and branded graphics inside the browser studio. No hardware switcher required for a two-camera or three-camera production.

Encoder ingest over RTMPS and SRT

For professional productions, bring OBS, vMix, Wirecast, or hardware encoders like Osprey or Teradek through RTMPS or SRT. On-site production kits push straight to your branded stream.

Backup streams with failover

Enterprise plans include backup streams with automatic failover. A primary encoder failure rolls to the backup mid-broadcast without a visible break for the paying audience.

Simulcast to 10 destinations

Simulcast to LinkedIn, YouTube, Facebook, Instagram, TikTok, and X from the same branded broadcast. Extend reach while the primary stream runs on your branded player and domain.

Trusted by marketers, businesses, and video pros around the globe

  • 100+ billion

    video views (and counting)

  • 7+ million

    videos uploaded every month

  • 4+ billion

    minutes streamed each month

What brands get from a white label live streaming platform

A brand running live streams on a white label platform keeps the entire viewer experience inside the brand: the player, the domain, the connected-TV apps, and the end card. Monetization runs on subscription, rental, and pay-per-view with 90% revenue share, analytics show which shows drove engagement, and encoder ingest with backup streams fits professional broadcast expectations.

  • Monetization built in

    Subscription, rental, and pay-per-view revenue models run on the same branded storefront. Live streams monetize the way the brand chooses: recurring access, single-event tickets, or free with sponsor support.

  • 90% revenue share

    Creators keep 90% of revenue after transaction costs on Vimeo OTT. The revenue math for a live streaming brand improves significantly against consumer platforms that keep 40-plus percent.

  • Analytics per stream

    See viewer counts, retention, geography, and device breakdown per stream. The signal informs the next event's scheduling, promotion, and content plan.

  • Live captions in the source language

    Premium and Enterprise plans render live captions during the broadcast for accessibility. Recordings are auto-captioned in 99 languages afterward with an editable transcript.

  • Recording on-demand within minutes

    The recording is on-demand within minutes of the broadcast ending. Subscribers who missed the live stream watch the recording in the same branded player, on the same branded domain.

  • Domain-restricted embed

    For gated live streams and subscriber-only content, lock the embed to your brand's domain. Leaked links do not play elsewhere, which protects the paid access the subscription is built on.

  • 24/7 scheduled streams

    Support for 24/7 always-on channels lets a brand run a linear programming lineup on its white label platform. Digital signage, continuous news, or a curated content channel all fit.

  • Enterprise-grade delivery

    Global CDN, adaptive bitrate up to 4K, and eCDN options for large enterprise audiences behind a firewall. The infrastructure scales without adding vendor overhead.

  • SOC 2 and ISO 27001

    The platform is SOC 2 audited and ISO 27001 compliant, with HIPAA-capable and GDPR-aligned tiers on Enterprise. Regulated broadcasters meet compliance without a separate audit.

How brands launch a white label live streaming platform with Vimeo

From a brand plan to a live, monetized, connected-TV-ready broadcast platform is usually a multi-week project on Vimeo OTT. Here is the flow.

  1. Step 1

    Set up your Vimeo OTT storefront with your brand: logo, colors, custom domain, and monetization models. Configure subscription, rental, and pay-per-view offers to fit how your brand plans to sell live content.

  2. Step 2

    Configure the branded player. Custom colors, controls, end cards, and your logo. Set workspace defaults so every live event and recording inherits the same brand treatment.

  3. Step 3

    Set up live event ingest. Choose browser studio for a production without on-site crew, or RTMPS or SRT for a professional encoder workflow. Enable backup streams and failover on Enterprise for redundancy.

  4. Step 4

    Deploy branded CTV apps. Vimeo OTT builds iOS, Android, Apple TV, Roku, and Fire TV apps as part of the platform, so subscribers unlock live streams across every surface from one account.

  5. Step 5

    Launch the first live event. The stream runs on your branded player and domain, records automatically for on-demand playback, and reports analytics per event for the next broadcast's plan.
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Find the right plan for you

    Vimeo offers discounts to US-based non-profit organizations and educational institutions. Learn more.

    For more information on feature availability, please reference our pricing page.

    Frequently asked questions about white label live streaming platforms

    Yes. Vimeo OTT supports full white label branding: custom player colors, controls, end cards, and your logo, with no Vimeo watermark visible to viewers. The player renders on your custom domain so the URL bar also carries your brand, and connected-TV apps ship under your brand on iOS, Android, Apple TV, Roku, and Fire TV.

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