Vimeo launches Streaming Analytics in partnership with NPAW

<p>Roberta is a seasoned media and technology professional with over 15 years of experience in B2B product marketing, sales, and technical roles. Most recently, she served as Senior Product Marketing Manager at Brightcove, where she oversaw the planning and execution of Brightcove’s go-to-market product strategy for the media industry, serving streamers, publishers, sports organisations, broadcasters, OTT providers, and other media companies.</p><p><br></p><p>She has extensive experience driving sales pipelines, launching new products, and forming strategic partnerships within the EMEA region. Roberta is passionate about innovation and how new technologies can help companies connect with their audiences. She is also an advocate for women in the broadcast media industry.</p>
Roberta Cambio
Vimeo video streaming analytics dashboard UI showing views, watch time, and average time watched.

Building and running a successful streaming business requires more than great content. 

To reach a wider audience and increase conversions, you need to understand how people engage with your videos. With access to the right data, you can avoid the guesswork and double down on winning tactics. 

That’s why we’re excited to introduce Vimeo Streaming Analytics, a powerful new feature now available for purchase for Vimeo OTT Enterprise customers. Built in partnership with top analytics platform NPAW, this new feature brings enterprise-grade intelligence into the hands of streaming services everywhere. 

Some of the biggest names in streaming, including Hulu and Tubi, trust NPAW for their video analytics. With NPAW video intelligence integrated directly into Vimeo Streaming, you can access deeper data and insights to scale up your own streaming service.

Why analytics matter more than ever

For the last decade, companies and creators have relied on third-party platforms like YouTube to monetize their content. These giant platforms and their algorithms determine who can gain a following and how much they can earn. To build a more sustainable business and reduce their dependence on third parties, video content creators are turning to direct-to-fan video monetization.

This approach enables you to establish direct relationships with your audience, manage your revenue streams, and, crucially, own your data. Streaming is more competitive than ever, and subscriber churn is a constant threat. To succeed in a crowded market, you need insights into what content drives engagement, conversion, and viewer loyalty. 

Data on platforms like YouTube and TikTok is typically limited to view count and basic demographic information. While this data is essential, it doesn't go far enough. Only owned channels provide the in-depth insights you need to build a comprehensive picture of your audience's viewing habits and refine your strategy for maximum impact. 

Vimeo Streaming Analytics helps you gain insights into revenue and subscriber growth trends, and understand how viewers are consuming your content and how it’s performing.

Interested in learning more about direct-to-fan video monetization?

Download our Ultimate Guide

Actionable insights for business growth with Vimeo Streaming Analytics

According to research by McKinsey, 80% of value creation in the world's most successful growth companies comes from deepening existing relationships. A successful streaming business requires a deep understanding of what works for your audience, who they are, what they want, and how your business is performing. 

Vimeo Streaming Analytics brings these dimensions together through three dedicated hubs: Engagement, Audience, and Business.

Vimeo video streaming analytics dashboard UI

Engagement Hub

The Engagement Hub provides a clear view of how your content is performing. From total views and watch time to detailed drop-off points, you can see exactly where your audience is leaning in and where they’re tuning out. Tools like Collection Explorer and Video X-Ray make it easy to compare movies, series, or playlists and drill into individual video behavior. This means you can optimize your content strategy with confidence, knowing precisely what resonates with your viewers.

Vimeo video streaming analytics dashboard UI showing audience analytics overview

Audience Hub

The Audience Hub takes you deeper into who your viewers are and how they interact with your platform. You’ll uncover audience growth trends, explore geographic distribution, and see which platforms (web, mobile devices, connected TVs) your viewers prefer. With this hub, you’re not just measuring audiences, you’re gaining a comprehensive understanding of their preferences and behaviors, so you can target growth initiatives that meet them where they are.

Vimeo video streaming analytics dashboard UI showing business analytics overview

Business Hub

The Business Hub uncovers valuable business intelligence. Whether you run SVOD or TVOD, you can track subscriber growth, churn, revenue, and transactions. Detailed conversion and churn analysis shows you what drives sign-ups and what risks losing subscribers. The result? Sharper strategies for driving revenue, retaining customers, and sustaining long-term growth.

Together, these three hubs transform analytics into actionable insights that various parts of your organization can leverage to drive business growth.  

  • Content teams can identify high-performing videos that keep subscribers coming back for more. When customers see content that resonates, it helps turn one-off interactions into lasting relationships. 
  • Marketing teams can deliver the right message to the right people using audience segmentation.
  • Business leaders gain visibility into revenue trends, trial conversions, and churn with advanced analytics. With these performance signals, leaders can develop long-term strategies for sustainable growth through streaming. 

With Vimeo Streaming Analytics, you can optimize content, grow audiences, and maximize revenue — all with a single, integrated view of your streaming business.

Take it to the next level with Advanced Streaming Analytics

Vimeo Streaming Analytics is available free of charge to all OTT Enterprise customers. With the paid Advanced add-on, you can transform Streaming Analytics into a fully customizable intelligence hub, enabling you to delve deeper into your metrics and make smarter, data-driven decisions across content, audience, and business strategy.

Viewer Insights

Build a more holistic view of your subscribers with insights into what each viewer watches and when they watch it. By tracking the user's journey, you can identify which content is most effective in driving conversions. 

Vimeo video streaming analytics dashboard UI showing viewer insights

Audience segments

Achieve even more precision through audience segments with highly specific criteria — from binge watchers to occasional viewers. You can identify niche audiences, personalize recommendations, and optimize marketing strategies to boost retention and growth.

Custom data views

Customize dashboards, reports, and audiences to meet your specific business needs. Select the metrics, layouts, and dimensions that matter most and receive automated reports that keep your teams informed with minimal manual effort.

API access

Pull this wealth of data into external systems, dashboards, or business intelligence tools. API access allows you to combine Vimeo Streaming Analytics with your broader data ecosystem for even richer insights.

Vimeo and NPAW — a winning combination

Vimeo and NPAW make the sophistication of tier 1 streaming platforms available to a much wider audience. A direct relationship with NPAW is out of budget for some customers. Vimeo Streaming Analytics provides video intelligence capabilities as part of a single, integrated solution, enabling more customers to make decisions faster and scale smarter.

Vimeo Streaming already powers some of the most successful direct-to-audience streaming services in the world. Entertainment leaders, including World of Wonder and Dropout, e-learning platforms such as Leadership Today, and fitness innovators like SotoMethod, all engage global viewers through Vimeo. With the addition of Vimeo Streaming Analytics, streaming services across every industry can gain deeper insights into their subscribers.

Get started today

Vimeo Streaming Analytics is available today free of charge for Vimeo OTT Enterprise customers, and Vimeo Advanced Streaming Analytics is available now as an add-on. Pricing is based on monthly active users, with flexible tiers designed to scale with your business. Early adopters can take advantage of discounted rates while we roll out additional advanced features. Watch this space for more exciting updates!

Ready to take control of your audience data? Monetize your video content with Vimeo Streaming and discover how deeper insights can help drive business growth.

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