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Find the best 360 camera for your shoot (and your budget)

Caleb Ward
March 8, 2017 by Caleb Ward

If you’ve ever shot a 360 video, then you know the process is completely different from standard video production. Not only are the storytelling techniques different, it takes an all-new type of camera to get the job done. We’ll look at a few of the best 360 cameras on the market today. Along the way, we’ll discuss a few of the pros and cons associated with each camera, and try to figure out its ideal shooting scenarios. 

Quick note: this article will only cover 360 cameras that are true 360 or can be arrayed to display true 360 images. Cameras with a field of view less than 360 degrees have been omitted from this list. Let’s hop in:

Consumer 360 cameras

Theta S

Price: $349


Pros: highly portable, great still image quality, easily mountable, bluetooth support
Cons: lackluster video, small disk capacity
Ideal shooting scenario: travel photography, lifestyle videos

When it comes to introductory cameras, it doesn’t get any better than the incredibly versatile Theta S from Ricoh. It’s the second generation 360 camera from Ricoh, boasting 5376 x 2688 images and HD video. Versatility is where the Theta S really shines. Unlike the other cameras on this list, the Theta S easily slips into your pocket, making it ideal for travel and on-the-go 360 production. I use my Theta S every time I go out of town. While the video quality certainly leaves more to be desired, the still image quality could be compared to the Google Street View app.

However, the camera’s limitations might make it a poor choice for professional use. Namely, the “HD” quality of the video isn’t quite true. The camera uses a recording technique that automatically stitches the two 180 degree circular videos into a single HD frame. Needless to say this puts the video quality somewhere between SD and HD, so the pixels are incredibly easy to see when you put on a headset.

There are some other basic quality problems, like low dynamic range and a small, 8GB disk capacity. You’ll only be able to record around 1600 images, or 65 minutes of HD footage. That might sound like enough, but given the fact that there’s no SD or external card support, the limit can be a hassle when you’re out on location. Also, if you don’t use a stand or mount to record on the Theta, your thumb will be in a large portion of the shot.

This video from Drew Palmer gives some good insight into the video quality of the Theta S. 

LG 360 CAM

Price: $199


Pros: low cost, compact size, bluetooth support
Cons: chromatic aberration, fuzzy video quality
Ideal shooting scenario: action film, lifestyle video

Coming in slightly behind the Theta S, The LG 360 CAM is the most affordable 360 cameras on the list. The camera boasts high-res 360 images (5660 x 2830) and 2K video (2560 x 1280). Like other introductory cameras, the LG 360 CAM is small, lightweight, and fits easily into your pocket. The camera also has an app on iOS and Android devices. Unlike many of the cameras on this list, the LG 360 CAM relies on microSD cards rather than internal storage.

The 2560 x 1280 video quality on the LG 360 CAM isn’t great. While it may outshine other consumer 360 cameras like the 360 FLY, you’d likely never want to use the LG 360 CAM in a professional context. Seams, pixels, and chromatic aberrations are clearly visible with the LG 360 CAM. However, if you are looking for a low-cost camera to practice 360 production or take quick on-the-go photos, the LG 360 CAM might be for you. 

Intermediate 360 cameras

Insta360

Price: $549


Pros: good video quality, removable microSDHC cards, bluetooth support
Cons: large body, poor audio quality
Ideal Shooting Scenario: events, aerial videography, concerts, real estate

If you’re looking to create professional 360 videos on a budget, look no further than the Insta360. While the camera may look like something out of a 1970s sci-fi film, it’s anything but dated. The camera records 4K 360 video at 25fps, and 3K video at 30fps. And it uses an interchangeable microSDHC memory card, so you won’t have to worry about dumping footage on set.

Unlike the introductory cameras on this list, the Insta360’s video quality is good enough for low to intermediate professional productions. Don’t believe me? Insta360 allows users to download test footage on their website.

Compatible headgear allows users to live-preview the footage as it’s being recorded. So as a director, you can experience exactly what your audience will experience. Keep in mind that the Insta360 isn’t going to fit in your pocket, so be prepared to bring an extra bag if you’re traveling. 

Kodak PIXPRO SP360 4K

Price: $899


Pros: slow motion, 5K video, high-quality footage, external MicroSD cards
Cons: must stitch video files on computer, price
Ideal shooting scenarios: corporate 360 video, documentaries, short films, real estate

When it comes to versatility, the Kodak PIXPRO SP360 4K outshines the rest. By itself, the camera can only record a viewing angle of 230 degrees, but when paired, two PIXPROs become one of the most useful 360 rigs on the market. The dual cameras can record 5760 x 2880 video footage at 30fps. If you want to use the Kodak cameras to record action sequences, you’ll be delighted to hear that the dual cameras can shoot HD footage up to 120fps.

The cameras accept external microSD cards, and you can easily stitch the separate video files together using the software included in with the cameras. In my opinion, the dual Kodak PIXPRO camera array is the best option for a professional videographer looking to get into the world of 360 video production. 

Professional 360 cameras

GoPro array

Price: Varies ($3,000+)


Pros: infinite number of shooting possibilities, monoscopic and stereoscopic options
Cons: slow setup time, difficult to organize, lots of preparation for editing
Ideal shooting scenarios: commercial videos, narrative film, controlled events

It’s crazy to think that 360 video got its start with a GoPro Array, and years later a GoPro rig is still a very viable and professional option in the 360 video production world. We could spend an entire series of articles talking about the pros and cons of each individual type of GoPro array, but the thing to remember is that GoPro arrays take a lot of time and effort to put together.

That said, once your rig is assembled, your batteries are charged, and your cards are inserted, there’s an infinite number of possibilities when shooting with a GoPro array. From GoPro’s stereoscopic Odyssey to the GoPro Omni, there are dozens of arrays for every production. Plus, if you have a 3D printer you might be able to create your own GoPro 360 rig for cheap. Just download the free specs and get printing!

As with any GoPro array, you won’t be able to live-preview your footage. You’ll also have to stitch all of your GoPro video files together using a stitching software like Autopano

Nokia OZO

Price: $45,000


Pros: all-in-one 360 camera, great image quality, global shutter, SSD drive, RAW video recording
Cons: price, 30fps-only, huge file sizes
Ideal shooting scenarios: music videos, cinematic 360 film, commercial production, live music

There are two distinct types of 360 video: stereoscopic and monoscopic. Most of the cameras on this list are monoscopic. Stereoscopic means that in addition to having a 360 field of view, the video file will appear to have depth, like a 3D movie. You must use an approved device or application to preview stereoscopic 360 video (like the Vimeo app). You’re also free to shoot in monoscopic if the project requires it. Fortunately, Vimeo supports both monoscopic and stereoscopic, and ensures that you can watch both versions for any video.

Each of the OZO’s 8 camera sensors can record RAW 2K video file, resulting in about 45 minutes of continual recording with the interchangeable 500GB SSD drive. The OZO is incredibly versatile. At only 9.3lbs, it can be mounted to a professional drone or simply placed on a 360-ready camera rig. The OZO’s output capabilities allow it to live-stream 360 video to anywhere in the world.

This video from AbleCine is a great overview of the OZO’s shooting capabilities. 

Needless to say, the price-point of the OZO is prohibitive to most 360 creators, but you might look into renting one if you have a big 360 shoot coming up. For more 360 knowledge, feast on the tips, resources, and expertise in the 360 Video School.

18 Comments

Tomas Loewy

didn't you forget the samsung gear 360?
best value for the money, for around 220$ you get a great tool...
strange not to find it here, as it is not some obscure unknown entity. any specific reason?

Tomas Loewy

ooops sorry, you are right, i meant the samsung gear 360, obviously

Svend Nielsen Plus

Not to forget that Panorama photographers can now make stunning 8K timelapses and slideshows made with their standard DSLR camera and panorama gear.

Lukasz Dulniak

This list definitely lacks Samsung Gear 360 cam.

Motif In Motion

I've used the 360 fly4k and seems very well suited for 280degress conbut is not full 720 or 360 priced at $499

Caleb Ward

Samsung Gear 360 is a great suggestion. I left it off of this list because the app is currently only compatible with Samsung phones, but it is a great choice at a very low cost. In fact, the video quality is better than the Theta S.

Oliver Astrologo Plus

Thank for sharing this Caleb. In my opinion the Nikon Key Mission should be included in the list. I'm experimenting this little camera and the ability to output 4K already stitched video is remarkable.

Not fully convinced about the OZO, do you think that the price/quality is worthy comparing it to the GoPro array!?

Dana Staff

Hi! Unfortunately, a GoPro on its own does not come equip with a multi-directional lens. Although, if you are willing to purchase more GoPros, you can create a custom rig that can record in 360. That option can get pretty pricey and complicated though :(

DSF PRO

Nikon Keymission is great little camera. in daylight. Better quality than the Theta, better price than the Kodak. No stitching required. Record and post 360 right out of the box. Slightly odd aspect ratio, but nothing FCPX or P.Pro can't fix.

Titas Dutta

Have you tried this website?
collectyoutube.com
I myself has discovered this amazing online youtube multi video downloader for absolutely free.
It is surprisingly very fast & lists all the videos from youtube page from :-
1) Youtube Url
2) Search term or
3) Youtube page source code.
You can fetch the download links of any of the listed video. It displays almost all the available
"video" & "audio" links (total around 25 download links) seperately.
So, now downloading "Youtube playlist" or "Youtube Channels" has become a lot easier. No need to
remember or copy /paste urls of each video every time.
Even, this website also supports "legacy videos/country-restricted or adult videos". So, guys check
this out yourself.

Joah Lui Plus

I'm using a Garmin Virb 360. for about $900 Canadian dollars, i do like its self stiching, and quality. only i wish it went beyond 30f.

Terry Lyons

Will you be updating the article as new cameras come out? For instance, the Ricoh Theta V and the Xaiomi Mi Sphere, both less than $300, provide excellent 4k video quality.

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