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Video Marketing 101: a guide for your entire video workflow

Aaron Clossey
September 14, 2016 by Aaron Clossey Staff

Whether you’re new to making videos or looking to take your business’ marketing efforts to the next level, there are a lot of moving parts all brands and filmmakers must consider. Like, what exactly should your videos focus on? What types of video should you create? How can you best distribute them? What KPIs should you be measuring? Hello? Are you still there?

Good. Because those are some of the most common questions we’ve heard from our community, and that’s why we’ve built powerful tools to help solve them: we launched Vimeo Business, and with it comes the ability to upload up to 5TB total of video (bye, weekly limits), generate leads through clickable CTAs and email capture, collaborate seamlessly by adding up to 10 teammates to your account, analyze your video performance with Google Analytics — and much, much more.

And to help you jumpstart your videos, we’ve created our in-depth Video Marketing 101 series below, filled with lessons and practical advice for brands, marketers, and video pros. These posts dive into each part of the video workflow, from creation through to marketing and analysis, and are packed with pro tips and product videos to walk you through Vimeo Business’ features.

In this series, we’ll explore:

Start with creating videos, and follow along the entire process, or fast forward to a post that speaks most to where you’re at in your video-making workflow. And to make the most of it all, you can now join Vimeo Business.


p>Next up: It’s time to start creating videos and building that video-production strategy


Martyn Randles

Really enjoyed the whole blog & all of the series...especially the Canary video, I can't help it I love Bulldogs! I learnt a thing or two along the way, as I have to be honest, I was born in 1974, I'm a disabled artist & I am a socialmediaphobe (Vimeo being my exception to that dumb rule of mine). I know I'll dip back into this great series, as well as keeping my eyes on your future blogs. Thanks for the education, insights & tips :)

Rachel Goldberg Staff

Hi @martyn — We're happy to have you in our community no matter how you feel about social media :) Glad you found this helpful!

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