Marketing runs registration through a form tool, exports a CSV, and imports the list into the webinar platform. Two systems, one audience, and no live handoff between them once the session starts.
The video platform hosts the stream and the speaker cameras, but has no view of who registered or which questions came from which registrant. Engagement data stays trapped in the broadcast tool.
After the webinar, someone exports attendance, opens Salesforce or HubSpot, and pastes rows in by hand. Leads that were hot at the end of the Q&A cool off waiting on a CSV round-trip.
video views (and counting)
videos uploaded every month
minutes streamed each month
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