Track A on Zoom, Track B on a webinar tool, keynote on YouTube Live. Attendees juggle three logins and marketing reconciles three attendance reports by hand.
Registration data sits in one system, attendance in another, and the CRM only sees what someone typed by hand a week later. Every follow-up campaign starts with a data cleanup pass.
After the conference, hundreds of session recordings need a home. Without a catalog structure, they end up on YouTube in a random playlist, and next year's marketing cannot reference them.
video views (and counting)
videos uploaded every month
minutes streamed each month
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