Sell stock video on a platform you control

Build a branded stock video storefront your buyers browse, subscribe to, rent from, or buy on a pay-per-view basis. Vimeo's monetization tools give stock creators, footage libraries, and boutique agencies 90% revenue share after transaction costs, plus branded apps for iOS, Android, Apple TV, Roku, and Fire TV.
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You're in great company

Why selling stock through generic marketplaces caps your business

  • Marketplaces take the margin

    General stock marketplaces keep 40 to 65 percent of every sale. A footage library selling on those platforms works twice as hard for the same take-home revenue and never touches the customer relationship.

  • The buyer is the marketplace's, not yours

    The buyer's email, purchase history, and preferences live with the marketplace. Upselling a subscription or offering a bulk deal on new footage runs through the marketplace's terms, not yours.

  • Discovery favors the biggest catalogs

    Marketplaces optimize discovery for their own recommendations. Boutique catalogs with distinctive styles compete against volume libraries for the same search terms and lose ground on price.

Stock video creators and footage libraries built on marketplaces trade control for reach, and the trade rarely holds long-term. The revenue share hurts, the customer relationship stays with the marketplace, and any product differentiation, curation, style, editorial focus, gets flattened by a search algorithm tuned for the biggest catalogs. A branded storefront with subscription, rental, and pay-per-view options recovers the margin and the customer.

Selling stock video on a branded storefront and OTT apps

Vimeo's monetization platform runs a branded storefront your buyers browse, with subscription tiers, one-time rentals, and pay-per-view unlocks all supported from one product catalog. Branded apps for iOS, Android, Apple TV, Roku, and Fire TV are part of Vimeo's OTT tier, so buyers who purchase on web unlock playback on their connected-TV devices without a separate app project.
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Branded storefront

Your logo, colors, domain, and catalog. The buyer browses a store that looks like your library, not a marketplace with your footage as a small tile among thousands of others.

Subscription tiers

Offer monthly or annual subscription access to the whole catalog or curated collections. Predictable recurring revenue for the library, unlimited-download convenience for the buyer.

One-time rentals

For buyers who need a specific clip for a specific project, rental unlocks the footage for a defined window. Lower price point, no ongoing commitment.

Pay-per-view unlocks

One-time purchase for perpetual license on a single clip or collection. Meets the traditional stock-buying pattern for buyers who want to own the license outright.

90% revenue share and CTV apps

For high-volume buyers, subscription tiers offer predictable revenue. For one-time buyers, pay-per-view captures the sale without locking the customer into a recurring relationship. Vimeo's 90% revenue share after transaction costs beats general marketplaces by a wide margin, and branded apps on iOS, Android, Apple TV, Roku, and Fire TV extend the storefront to connected-TV audiences.
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90% creator revenue share

Vimeo's monetization revenue share is 90% to the creator after transaction costs. Compare against general marketplaces that keep 40 to 65 percent of every sale for effectively the same distribution.

Branded connected-TV apps

iOS, Android, Apple TV, Roku, and Fire TV apps carry your storefront to the connected-TV audience. Buyers who purchase on web unlock playback on their TV devices without a separate app project.

Promo codes and regional pricing

Run promo codes for launch campaigns and bundle deals. Regional pricing controls set prices per market so a subscription priced for North America can adjust for other regions.

Sales and engagement analytics

See which clips sell, which subscriptions renew, and which pages convert. The analytics view is honest about which parts of the catalog earn and which need repositioning.

Trusted by marketers, businesses, and video pros around the globe

  • 100+ billion

    video views (and counting)

  • 7+ million

    videos uploaded every month

  • 4+ billion

    minutes streamed each month

What stock video creators get from a branded monetization platform

A footage library moving stock sales to a branded Vimeo storefront keeps 90% of revenue after transaction costs, owns the customer relationship, runs subscription and one-time revenue models from one catalog, and extends distribution to connected-TV apps without a separate development project. The library becomes a business the creator controls, not a supplier to a marketplace.

  • You own the customer

    Buyer emails, purchase history, and preferences live in your storefront. Upsells, bundle deals, and new-release announcements run on your list, not through a marketplace's promotional slot.

  • Multi-model catalog

    Sell the same clip through subscription, rental, and pay-per-view without duplicating uploads or catalogs. One product, three revenue models, one control panel to manage them.

  • Ad-free playback

    Preview and purchased clips play ad-free. No pre-roll from a marketplace, no suggested-clip overlay pointing at a competitor's footage on your storefront's play surface.

  • Global CDN delivery

    The storefront and player run on Vimeo's global CDN. Buyers in North America, Europe, and Asia Pacific all get fast previews and smooth playback for footage they purchase.

  • Captions and subtitles

    Auto-captions run in 99 languages, useful for buyers previewing footage in a non-native language or reviewing dialogue clips for licensing.

  • Custom end screens on preview

    Preview clips end on your call to action, not a suggested video from another creator. Point the end card at subscribe, view collection, or bundle deals to lift conversion.

  • Regional distribution controls

    Restrict clips to specific regions when licensing requires it. A clip cleared for North America stays out of European sales channels, all managed from the same catalog control.

  • Analytics per clip and per plan

    See which clips drive conversion, which subscription plan renews longest, and which regions buy the most. Iterate the catalog with data behind the decision.

  • Domain-restricted preview embeds

    Lock preview embeds to your storefront domain so leaked previews do not play on competitor sites. Protects catalog integrity and preserves the storefront's role as the authoritative source.

How stock creators launch a monetized library with Vimeo

From an existing catalog to a live branded storefront selling footage is usually a two-week project on Vimeo. Here is the flow.

  1. Step 1

    Set up your Vimeo OTT storefront with your logo, colors, and custom domain. Configure the pricing models you plan to offer: subscription, rental, pay-per-view, or a mix of all three.

  2. Step 2

    Upload your catalog. Files up to 200 GB per file on most plans, and Vimeo transcodes for streaming across web, mobile, and connected-TV apps.

  3. Step 3

    Organize the catalog into collections and browsable categories. Tag clips for search, add preview clips, and set license terms per subscription, rental, and pay-per-view offer.

  4. Step 4

    Launch the storefront. Deploy connected-TV apps for iOS, Android, Apple TV, Roku, and Fire TV so buyers on any surface see the same catalog with unified access to their purchases.

  5. Step 5

    Review analytics. See which clips sell, which subscriptions renew, and which regions buy the most. Iterate the catalog and pricing model with the data behind it.
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Find the right plan for you

    Vimeo offers discounts to US-based non-profit organizations and educational institutions. Learn more.

    For more information on feature availability, please reference our pricing page.

    Frequently asked questions about selling stock video

    Creators keep 90% of revenue after transaction costs on Vimeo's OTT monetization platform. Compare against general stock marketplaces that keep 40 to 65 percent of every sale for effectively the same distribution reach, and the difference on a footage library's annual revenue is significant across a full year of sales.

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