Around 1:20 the transition feels wrong' is a scavenger hunt. Editors spend 15 minutes scrubbing a two-minute cut to find the exact frame the reviewer meant, per note.
One reviewer sends notes in Slack, another emails a doc, a third leaves voicemail. Consolidating feedback into an edit list is manual, error-prone, and slow.
Upload v2 to fix v1 issues and every comment thread from v1 disappears. Reviewers have no context on what changed, and editors have no receipts for feedback already addressed.
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