A course lesson embedded from YouTube ends with a related-video grid. Half of it is competitor content. The learner clicks away from the paid module because the free platform is doing what it was built to do.
A course evolves. Modules get re-recorded, sections get trimmed, corrections get added. If updating a lesson means a new URL, the embed on every module page breaks and the learner sees a missing video.
A learner watching a 40-minute lecture needs to review one specific concept covered ten minutes in. No transcript search, no chapters, and the review turns into a scrubber-and-hope operation instead of a clean lookup.
video views (and counting)
videos uploaded every month
minutes streamed each month
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