Sell videos online with pay-per-view in one platform

Vimeo runs pay-per-view sales end to end: branded checkout with rental or purchase pricing, entitlement verification on playback, geo controls, promo codes, connected TV apps on Roku, Apple TV, Fire TV, iOS, and Android, and a 90% creator revenue share after transaction costs. Sell a one-off event, a premium documentary, or a launch title without stitching a separate storefront to your video host.
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You're in great company

Selling video on PPV with stitched-together tools bleeds margin and pipeline

  • Storefront and player live in different tools

    You sell on one platform and host on another. Every purchase is a handoff between systems, and a broken entitlement lookup lets a paid viewer land on a locked player.

  • Payment processing eats the margin

    Third-party checkout fees, marketplace cuts, and platform commissions add up. A 30% cut on every sale means your PPV title has to sell 40% more to net the same.

  • Connected TV apps are a separate build

    Roku, Apple TV, and Fire TV apps require custom development. Small production teams skip CTV entirely, and premium content ends up living only in a browser.

Pay-per-view works when the checkout, playback, entitlement, and payout are on one platform: viewers rent or buy in a branded flow, the same player enforces access, connected TV apps deliver the content on the living-room screen, and the creator keeps 90% of revenue after transaction costs. Vimeo bundles all of that so a documentary launch, a live-event replay, or a premium tutorial series ships without a custom storefront build.

Run branded PPV checkout with rental, purchase, and time-limited access

Vimeo's pay-per-view checkout runs on your branding: your colors, your logo, your custom domain. Set rental pricing with a viewing window (24 hours, 7 days), permanent purchase pricing, or subscription bundles. Time-limited access with start and end dates handles event-driven launches. Promo codes, discounts, and geo pricing let you run region-specific campaigns without a separate marketing tool.
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Rental and purchase pricing

Set your rental window (24 hours to 7 days) or a permanent purchase price. Viewers pick the option that fits, and playback rights follow the transaction.

Time-limited event access

Set start and end dates for a launch, a live-event replay, or a limited-run title. PPV entitlements enforce the window without extra tooling.

Promo codes and discounts

Run campaign discounts, launch pricing, and partner promos with codes. Every redemption is tracked so marketing scores campaign ROI.

Geo-based pricing

Set different prices by region to match local purchasing power. Sell globally without one price fitting no market.

Play on connected TV apps and keep 90% of your PPV revenue

Ship your PPV catalog to Roku, Apple TV, Fire TV, iOS, and Android with branded apps that Vimeo builds and updates. Entitlement verification runs across every device so a purchased title plays on the browser, phone, and TV without a re-buy. Vimeo's revenue share is 90% to creators after transaction costs, well above the 70% marketplaces take from every sale.
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Connected TV apps

Roku, Apple TV, Fire TV, iOS, and Android apps carry your PPV catalog to the living-room screen. Vimeo builds the apps; you keep the brand.

Cross-device entitlements

One purchase, every device. The viewer starts on a laptop, finishes on a Roku, and playback rights follow across the account.

90% creator revenue share

After transaction costs, 90% of every PPV sale goes to you. Higher than YouTube, Prime Video Direct, or a Shopify-plus-video stack.

Real-time sales analytics

Track PPV sales, refunds, and audience engagement in real time. Iterate pricing, promos, and release windows on live data.

Trusted by marketers, businesses, and video pros around the globe

  • 100+ billion

    video views (and counting)

  • 7+ million

    videos uploaded every month

  • 4+ billion

    minutes streamed each month

Why creators sell pay-per-view video on Vimeo instead of stitching a stack

For exclusive launches and event-driven content, pay-per-view pricing combined with time-limited access (start and end dates) handles event-style offerings without separate event tools. Combined with branded checkout, connected TV apps on Roku and Apple TV, and a 90% creator revenue share after transaction costs, PPV titles ship faster and net more than a stitched storefront and video host.

  • Branded checkout on your domain

    Custom colors, your logo, and your domain on the purchase flow. Buyers see your brand end to end, not a marketplace's storefront chrome.

  • Rental and purchase side by side

    Offer a rental with a viewing window and a permanent purchase on the same title. Buyers pick the fit, and your average order value improves.

  • Connected TV apps

    Roku, Apple TV, Fire TV, iOS, and Android carry your PPV catalog to the couch. Vimeo builds and updates the apps for you.

  • Cross-device entitlements

    One purchase, every device. Playback rights follow the account across web, mobile, and CTV without a re-buy or a customer support ticket.

  • 90% creator revenue share

    After transaction costs, 90% of PPV revenue goes to you. Well above marketplace cuts and ad-supported platform splits.

  • Time-limited event access

    Set start and end dates for a launch, a replay window, or a limited-run title. Access closes automatically at the end of the window.

  • Promo codes and geo pricing

    Run campaign codes for launch pricing and partner promos. Set region-specific pricing to match local purchasing power without a separate tool.

  • Real-time analytics

    Track PPV sales, refunds, audience engagement, and geo distribution in real time. Pricing and release strategy iterate on live data.

  • Ad-free premium player

    Every PPV playback is ad-free with your branding. Buyers who paid don't sit through a pre-roll from a competitor.

How to sell a video with pay-per-view on Vimeo

Setting up pay-per-view on a Vimeo title takes a few minutes. Here's the flow for creators and production teams.

  1. Step 1

    Sign in to Vimeo OTT or Vimeo's monetization solution and upload your video. Configure title, description, and preview clip.

  2. Step 2

    Set your PPV pricing: rental window (24 hours to 7 days), permanent purchase price, or both. Configure geo pricing and promo codes.

  3. Step 3

    Customize the branded checkout flow with your logo, colors, and domain. Configure the payment processor and connect payout settings.

  4. Step 4

    Launch on the web and enable connected TV distribution. Vimeo publishes your catalog to Roku, Apple TV, Fire TV, iOS, and Android apps.

  5. Step 5

    Track PPV sales, refunds, and engagement in real time. Iterate pricing and promos on the data, and keep 90% of revenue after transaction costs.
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Find the right plan for you

    Vimeo offers discounts to US-based non-profit organizations and educational institutions. Learn more.

    For more information on feature availability, please reference our pricing page.

    Frequently asked questions about selling videos online with pay-per-view

    Creators keep an industry-leading 90% of PPV revenue after transaction costs on Vimeo's monetization solution. That's well above the 70% marketplaces typically take and the splits ad-supported platforms leave creators with.

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